Digital Marketing, Social Media Coordinator

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Manage and schedule content across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms • Create and edit content using Canva, CapCut, Descript and AI tools • Write captions and assist with content planning • Schedule and publish content according to approved content calendars • Monitor engagement and respond to comments, messages and enquiries • Manage community engagement across all social channels • Monitor trends and identify content opportunities • Assist with implementation and optimisation of Meta advertising campaigns • Support affiliate marketing initiatives • Execute promotional campaigns, product launches and seasonal marketing initiatives • Create, schedule and report on EDM campaigns • Maintain marketing calendars and campaign workflows • Support lead generation and customer acquisition initiatives • Update and optimise Shopify websites • Upload products, landing pages, blogs and promotional assets • Implement upsell and cross-sell initiatives • Support website conversion optimisation activities • Ensure websites remain accurate, current and aligned with brand guidelines • Monitor website performance and recommend improvements • Maintain and update the Ecommerce Equation Clarity Sheet • Report weekly and monthly on: • - Sales performance • - Subscription performance • - Meta advertising performance • - Email marketing performance • - Social media performance • - Website performance • Provide actionable insights and recommendations • Track campaign performance against agreed KPIs • Respond to customer enquiries across email, social media and website channels • Manage customer feedback and online reviews • Escalate customer issues where required • Deliver a positive and professional customer experience across all touchpoints • Leverage AI tools to improve marketing productivity and output quality • Use AI to assist with content creation, copywriting, ideation and research • Utilise AI for reporting, data analysis and performance insights • Identify opportunities to automate repetitive tasks and workflows • Stay up to date with emerging AI technologies and recommend new tools and efficiencies • Ensure all AI-generated content is accurate, on-brand and fit for purpose

🎯 Requirements

• Strong proficiency in AI tools such as ChatGPT, Claude, Gemini or similar platforms • Demonstrated ability to use AI to improve marketing productivity and execution • Experience managing social media accounts for consumer brands • Strong Canva skills • Experience using CapCut and/or Descript • Experience with Shopify • Strong written and verbal English communication skills • Strong reporting and analytical skills • Excellent organisational and time management skills • Ability to work independently and meet deadlines • Strong attention to detail • Experience with Meta Ads Manager • • Experience with Klaviyo or similar email marketing platforms • Experience within FMCG, food, beverage or ecommerce brands • Understanding of affiliate marketing programs • Basic graphic design capability • Photography, videography or content production experience • Experience working with offshore or remote teams

🏖️ Benefits

• Remote work set-up • AU Business Hours