Marketing and Lead Qualification Manager – HVAC, Electrical, Solar

🔥 9 minutes ago

🇵🇭 Philippines – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Plan, launch and optimise Meta campaigns across Facebook and Instagram • Develop campaigns for different brands, services, regions and customer segments • Manage advertising spend with a focus on lead quality, conversion and commercial return • Test audiences, messaging, creative, offers and calls to action • Create content for paid advertising, organic social media, email campaigns and customer communications • Turn technical product and service information into clear, persuasive messaging • Monitor results and recommend improvements based on campaign and sales outcomes • Respond promptly to inbound leads from advertising, contact forms and other channels • Speak with prospective customers by phone to understand their requirements and build rapport • Qualify leads based on needs, location, urgency, budget, project scope and decision-making readiness • Apply the company’s agreed qualification criteria, including the existing “four out of five” approach where relevant • Distinguish genuine opportunities from low-quality enquiries and address initial questions or concerns • Maintain accurate CRM records in Lexi/LAXXY with clear notes for internal teams • Assign qualified opportunities for quoting, site visits or technical advice • Follow up consistently and use customer feedback and lead-quality trends to improve campaigns • Create targeted email campaigns and segment customer databases • Work with leadership, sales and operations to align marketing with commercial priorities, operational capacity, seasonal demand and geographic coverage • Improve lead capture, qualification, allocation and follow-up processes • Assess the CRM setup and recommend practical improvements • Report on leads, advertising spend, cost per lead, lead quality, qualification rates, quote conversion, sales outcomes, response times, follow-up activity and top-performing locations, services, offers and creative

🎯 Requirements

• Proven experience in digital, performance or growth marketing • Strong hands-on experience managing Meta advertising and lead-generation campaigns • Excellent verbal communication and confidence speaking with prospective customers by phone • Ability to build rapport, ask strong questions and guide commercially focused conversations • Strong commercial judgement and the ability to identify genuine sales opportunities • Experience managing leads and pipelines through a CRM • Ability to create persuasive campaign copy and customer-facing content • Strong organisation, initiative and attention to detail • Ability to manage multiple brands, campaigns and priorities independently • Highly desirable: previous experience in lead qualification, inside sales, appointment setting or customer-facing sales • Highly desirable: experience in HVAC, trades, construction, electrical, solar, security, home services, distribution or technical products • Highly desirable: experience marketing multi-location or nationwide businesses • Highly desirable: experience with email marketing, campaign automation and customer databases • Highly desirable: familiarity with Lexi/LAXXY or similar CRM systems • Highly desirable: experience marketing to both consumers and businesses • Highly desirable: basic graphic design, video editing or content-production skills • Highly desirable: experience targeting campaigns across New Zealand regions • Comfortable speaking with different types of customers by phone • Able to understand technical products and explain them clearly