Senior Digital Marketing, E-Commerce Specialist

🔥 1 minute ago

🇵🇭 Philippines – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Architect and execute a dynamic social media growth strategy across Instagram and Facebook. • Develop and manage content calendars covering brand storytelling, product launches, customer spotlights, and educational guides. • Design digital assets including graphics, promotional banners, short-form reels, and rich media content using Canva or Adobe Creative Suite. • Schedule, publish, and moderate social channels while tracking engagement trends and optimizing creative execution. • Build, manage, and scale Google Ads campaigns across Search, Shopping, and Display. • Conduct keyword research, ad copy split-testing, and audience segmentation to maximize ROAS and lower acquisition costs. • Monitor advertising budgets and performance metrics, providing strategic recommendations and executive reporting. • Oversee daily Shopify storefront operations, including product listings, variant pricing, collections, and on-site merchandising. • Upload and optimize product descriptions, imagery, and technical fabric specifications. • Support digital merchandising, seasonal promotions, and product launches to drive AOV. • Monitor website performance, troubleshoot customer-journey friction points, and provide light order administration support. • Establish and scale direct-to-consumer email marketing using platforms such as Shopify Email, Klaviyo, or Mailchimp. • Design and deploy automated lifecycle sequences, including welcome, abandoned-cart, browse-abandonment, and post-purchase campaigns. • Segment subscriber lists and analyze campaign performance metrics to improve messaging. • Provide customer support regarding custom design specifications, production lead times, and order tracking. • Collaborate with production and logistics stakeholders on order fulfilment and customer communication. • Maintain operational documentation, refine SOPs, and handle general business administration tasks.

🎯 Requirements

• Minimum of 3+ years of dedicated experience in digital marketing, e-commerce, or a closely related commercial role, with senior-level execution capability. • At least 2 years of proven experience running digital campaigns or managing customer operations tailored to Australian audiences. • Demonstrated hands-on track record of managing and optimizing Google Ads campaigns with verifiable return on investment. • Comprehensive working knowledge of Shopify administration, product catalog management, and e-commerce best practices. • Professional proficiency with visual design suites (Canva or Adobe Creative Cloud) and a strong eye for athletic lifestyle aesthetics. • Exceptional written and verbal English communication skills, with a polished, professional tone suited to direct client engagement. • Solid command of digital marketing performance metrics, attribution models, and web analytics tools. • Highly organized, detail-oriented, self-directed, and capable of balancing multiple independent priorities in a growing team environment.

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