Senior Marketing Coordinator

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🔥 52 minutes ago

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Execute marketing strategies developed in collaboration with the Marketing Manager • Coordinate marketing activity across the business • Deliver integrated campaigns across digital, social media, email, events, and webinars • Ensure marketing initiatives are executed on time and to a consistently high standard • Coordinate multiple marketing projects and competing priorities • Take ownership of campaign execution from planning through to delivery • Champion the practical use of AI throughout the marketing function • Build AI-powered workflows that significantly increase productivity and marketing output • Develop AI-assisted systems for content creation, campaign planning, reporting, presentations, and research • Automate repetitive marketing tasks and improve operational efficiency • Continually identify opportunities to streamline marketing processes through AI • Stay up to date with emerging AI technologies and recommend new tools that improve execution and scalability • Manage day-to-day social media activity • Create, schedule, and publish engaging content across Facebook, LinkedIn, Instagram, and other relevant platforms • Develop and maintain content calendars • Write compelling marketing copy for social media, email campaigns, websites, and promotional material • Monitor engagement and support community management where appropriate • Ensure brand consistency across all digital channels • Coordinate multi-channel marketing campaigns from concept through to execution • Produce high-quality marketing collateral and digital assets • Work closely with the Marketing Manager to ensure campaign objectives are achieved • Liaise with internal stakeholders and external suppliers where required • Coordinate campaign timelines, deliverables, and approvals • Ensure all marketing activity aligns with the firm's branding and strategic objectives • Plan and coordinate client events, networking functions, seminars, webinars, and business promotions • Manage event logistics, registrations, invitations, and promotional campaigns • Coordinate webinar scheduling, attendee communications, presentation materials, and follow-up marketing • Support presenters before, during, and after live events and webinars • Measure event and webinar performance and recommend future improvements • Prepare marketing reports and campaign performance summaries • Develop and maintain marketing dashboards and KPI reporting • Track campaign performance, engagement, and lead generation metrics • Maintain marketing documentation, project plans, and digital asset libraries • Assist with campaign budgeting and marketing administration • Provide ongoing reporting and recommendations to the Marketing Manager • AI platforms including ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and emerging AI technologies • Social media management platforms • Canva and/or Adobe Creative Suite • Microsoft 365 • Google Workspace • CRM and marketing automation platforms • Email marketing platforms • Webinar platforms (Zoom, Teams, WebinarJam, GoTo Webinar or similar) • Google Analytics and reporting tools • Project management software (Asana, ClickUp, Monday.com or similar)

🎯 Requirements

• Proven experience in a senior marketing coordination, marketing operations, or digital marketing role • Demonstrated experience executing marketing campaigns across multiple channels • Extensive practical experience using AI to improve marketing productivity and output • Experience building AI workflows and marketing automation processes • Strong social media management experience, particularly Facebook and LinkedIn • Experience coordinating integrated marketing campaigns and content calendars • Experience coordinating business events and webinars • Excellent project management and organisational skills • Strong copywriting and content creation ability • Highly organised with exceptional attention to detail • Able to manage multiple campaigns and competing deadlines simultaneously • Desirable • Experience marketing professional services businesses • Experience with webinar platforms and online event delivery • Graphic design and content creation experience • Paid advertising experience (Google Ads and Meta) • Video editing and digital content production experience • Experience with CRM marketing automation platforms