Geo Marketing Specialist

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Logo of Pearson VUE

Pearson VUE

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up • Manage campaign timelines, calendars, and deliverables to ensure seamless execution • Coordinate with agencies and vendors to deliver high-quality creative and media assets • Act as the central point of contact for campaign-related communications • Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities • Adapt global campaigns to local audiences, guided by market insights and customer needs • Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing • Translate data into actionable insights to improve messaging, channels, and outcomes • Utilize segmentation and targeting to enhance campaign effectiveness

🎯 Requirements

• Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields. • Proven track record of managing end-to-end, multi-channel campaigns (digital preferred) • Strong project management and organizational skills • Analytical mindset with the ability to interpret data and drive decisions • Excellent communication and stakeholder management skills • Ability to manage multiple campaigns and priorities simultaneously • Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms) • Good understanding of digital marketing channels including paid media, social, email, and SEO.

🏖️ Benefits

• Health insurance • Professional development

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