Marketing Strategy Specialist, Fluent in English, French

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🕒 2 days ago

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Own and deliver France & Canada Clinical Assessment marketing plans aligned to annual revenue, pipeline, and growth objectives. • Develop and execute integrated marketing strategies for priority products and solutions across digital platforms, balancing brand building and demand generation. • Translate market priorities into clear campaign hypotheses, audience segmentation, channel mix, budget allocation, and KPIs for both geographies. • Partner closely with France and Canada sales teams to align campaigns with territory priorities, key accounts, and sales motions. • Analyze market trends, customer insights, and performance data to inform strategic decisions, optimize investment, and continuously improve results. • Ensure bilingual (French/English) messaging and positioning clearly articulate value for clinicians, educators, and institutional buyers while respecting local regulations, practice models, and procurement realities. • Lead end‑to‑end execution of France‑ and Canada‑focused campaigns, from brief development through launch and post‑campaign analysis. • Drive production of locally relevant campaign assets, including digital and product marketing assets, sales enablement tools, thought leadership and clinical education content, and case studies/success stories. • Utilize Wrike (or similar tools) to manage timelines, resources, and cross‑functional collaboration, ensuring on‑time delivery against regional priorities. • Collaborate with Creative Services, subject matter experts, and external partners to ensure assets are clinically accurate, brand‑aligned, and culturally/linguistically appropriate. • Coordinate localization and translation workflows to ensure quality and consistency across French and English deliverables. • Serve as the primary marketing contact for Clinical Assessment in France and Canada, acting as a trusted partner to sales, product, and global marketing teams. • Build strong cross‑functional relationships to ensure alignment on priorities, messaging, and launch readiness. • Represent the voice of the local customer and market, bringing insights on competitive dynamics, channel effectiveness, and buyer needs into planning and execution. • Track and communicate campaign performance, sharing learnings and recommendations to continuously improve outcomes across both geographies.

🎯 Requirements

• Fluency in French and English (written and spoken) is required. • Minimum 5 years’ experience in marketing, preferably within healthcare, education, or regulated professional markets. • Demonstrated success delivering integrated marketing campaigns tied to revenue, pipeline, and growth objectives. • Strong experience in digital marketing, campaign development, and content creation/localization. • Proficiency with marketing analytics and CRM platforms (GA4, Tableau, Salesforce preferred). • Bachelor’s degree in a related field or equivalent experience.

🏖️ Benefits

• This position is eligible to participate in an annual incentive program • Information on benefits offered is here