Marketing Automation Specialist

Job not on LinkedIn

November 21

🌾 Iowa – Remote

Although this job is listed in Iowa, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Pella Windows & Doors of North Carolina and Southwest Virginia

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Retail • Construction

Pella Windows & Doors of North Carolina and Southwest Virginia is a company specializing in high-quality window and door solutions for homeowners and construction projects. They offer a wide range of products including replacement windows, patio doors, front entry doors, and various window styles such as bay, casement, and sliding windows. Pella has been recognized for its innovation in design and quality since 1925, providing customized and energy-efficient windows and doors for both residential and professional contractors. They also offer free in-home consultations to help customers choose the best products for their needs.

51 - 200 employees

Founded 1953

🛒 Retail

📋 Description

• Design and develop marketing automation campaigns involving triggered communications and lead nurture programs. • Create and publish e-mails, forms, landing pages, digital programs, and more through Eloqua. • Be a leader in contact database management, audience segmentation, and targeting for marketing efforts. • Continuously update and audit data sets within Eloqua and Salesforce, integrating tools as needed. • Monitor campaign performance, proactively identifying and troubleshooting operational issues as they arise. • Create performance and operational reports to communicate efforts, generate insights and provide recommendations to senior stakeholders. • Plan and execute A/B and multivariate testing strategies. • Implement advanced CRM and e-mail marketing techniques (dynamic content, personalization, etc.) • Work to achieve all goals surrounding customer acquisition and nurture campaigns, as set by the Senior Digital Experience Manager. • Manage the relationship with all external agencies and resources including Oracle, and any 3rd party vendors managing data or e-CRM activities across our distribution channel partners. Ensure alignment and collaboration with internal stakeholders. • Work with Web Analyst to track engagement and revenue from e-CRM initiatives.

🎯 Requirements

• Bachelor’s degree in Communications, Marketing or related field. • 5+ years of professional work experience, demonstrating a strong ability to develop marketing automation campaigns. • Expertise in Marketing Automation Platforms including Marketo, HubSpot, Eloqua, and Pardot. • Certified Specialist in Eloqua highly preferred. • Strong experience in inbound/outbound lead generation, lead scoring, and routing strategies. • Proficient in HTML, CSS, SQL. • Demonstrated knowledge in data privacy laws. • Strong understanding of e-mail marketing metrics.

🏖️ Benefits

• Health insurance • 401(k) matching • Professional development opportunities