
51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
💰 $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
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51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
💰 $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
• Own delivery of the Phase 1 program from September through December • Turn contractual scope into a sequenced backlog • Keep milestone gates honest and coordinate the squad, internal teams, external data-API dependencies, and product operating specialists • Frame features as functional outcomes with acceptance criteria before development starts • Sequence a 3–4 month build with the squad’s tech lead across Media pod and external API dependencies • Run milestone cadence with program stakeholders and communicate shipments, risks, and descopes early in writing • Own the design track by briefing and coordinating the freelance designer and keeping design scoped to MVP surfaces • Prepare the pilot, including enterprise-client onboarding, an operator playbook, and an impact measurement plan • Meet milestone gates, maintain ticket quality, and ensure pilot readiness • Build and improve Pencil’s Generative AI advertising SaaS product for media practitioners
• Real media-domain knowledge; experience in or close to paid media, ad platforms, or commerce/retail media • Ability to discuss media specialist workflows credibly, using their vocabulary • 3+ years of product management experience on technical products such as platforms, APIs, data, or AI products • Proven delivery against fixed milestones with external stakeholders, enterprise contracts, client commitments, or equivalent • Strong writing skills for tickets, acceptance criteria, and milestone updates • Based in Europe • Ability to work CET working hours • Nice to have: LLM products and evaluation experience • Nice to have: partner-agency squad experience • Nice to have: both agency-side and brand-side exposure • Ability to commit to a 4-month, full-time freelance engagement starting imminently • Personal experience planning, building, or managing a live campaign on Google Ads or another major ad platform such as Meta, Amazon Ads, or TikTok • Experience with Google Merchant Center/Merchant API and/or Google Ads API • Meaningful overlap with AU/APAC working hours during at least part of the week • Legal right to work and remain in the country of intended work location
• Permanent position beyond the initial program mission • Remote work • Opportunity to work on a SaaS product harnessing Generative AI for advertising technology • Collaboration with global brands and teams • Global team and marketing technology environment
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