
51 - 200 employees
Founded 2018
đ€ Artificial Intelligence
đŁ Marketing
đ€ B2B
đ° $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence âą Marketing âą B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
đ Yesterday
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51 - 200 employees
Founded 2018
đ€ Artificial Intelligence
đŁ Marketing
đ€ B2B
đ° $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence âą Marketing âą B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
âą Own the charter for Evals & Quality, including the problem, success metrics, and scope âą Define and improve core quality metrics such as first-pass-right, coverage, and regression detection âą Own rubrics and calibration for automated judges and human raters âą Design and run the human quality-control mechanism âą Own curation, coverage, and versioning of the golden dataset âą Build reusable eval loops for other teams âą Own adevals.ai as a product, including its design quality âą Provide evidence for client RFP responses and creative enablement packages âą Partner with Agent Architects on client-specific quality bars using configuration and rubrics âą Run the full product lifecycle from discovery through post-launch audit âą Review every launch 14 days after launch against its stated hypothesis
âą Experience owning a quality, evals or ML measurement problem as a product, with its own roadmap and users âą Experience shipping measurement in a subjective domain âą Direct experience with golden datasets, rubric design, judge calibration, and inter-rater reliability âą Experience deriving a product decision from evidenced customer need in a domain you had to learn âą Experience owning a metric that changed decisions outside your own team âą Experience presenting or defending methodology to clients/buyers
âą 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme âą Health insurance / private medical cover âą Monthly stipend towards wellness, fitness, and learning and development âą Remote - work from anywhere in your home country âą Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy âą Access to our Pencil office in The Shard, London for our UK employees âą Flexible working hours
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