Manager, Influencer & Podcast Marketing

🕒 April 24

🇺🇸 United States – Remote

💵 $140k - $163k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

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Pendulum Therapeutics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🧬 Biotechnology

⚕️ Healthcare Insurance

💰 Venture Round on 2023-02

Biotechnology • Healthcare Insurance

Pendulum Therapeutics is a company focused on developing clinically validated microbiome interventions. They offer proprietary probiotic strains, including live Akkermansia, aimed at improving metabolic health and managing conditions such as type 2 diabetes. Their approach is grounded in rigorous scientific research and clinical trials, often in partnership with established institutions like the Mayo Clinic. Pendulum's products are designed to support gut health, reduce blood sugar levels, and enhance energy metabolism, providing unique solutions to managing specific health concerns.

📋 Description

• Manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices • Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities • Develop and nurture long-term relationships, turning creators into ongoing partners and advocates for the brand • Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures • Continuously evaluate and optimize the influencer portfolio based on performance, brand alignment, and growth potential • Ensure a high-quality experience for all partners, strengthening Pendulum’s reputation as a best-in-class brand to work with • Manage end-to-end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives • Oversee briefing, contracting, content development, approvals, and campaign launches • Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking • Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements • Support development of content that translates complex science into relatable, human storytelling • Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels • Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps • Be accountable for ROI on influencer and podcast investments, continuously optimizing spend across creators, platforms, and formats • Analyze performance across cohorts to inform future strategy • Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency • Use data to inform creative testing, partnership decisions, and long-term investment strategy • Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking • Maintain clear visibility into pipeline, campaign status, and performance across all initiatives • Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance • Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency • Collaborate with creative teams to develop high-performing content and messaging • Support the Director in executing broader influencer and organic strategy

🎯 Requirements

• 5–8 years of experience in influencer marketing, partnerships, or social media • Proven experience building and managing influencer relationships over time • Experience developing or working within structured influencer programs • Strong understanding of performance marketing principles including CAC, conversion, and ROI • Experience managing influencer or creator budgets and optimizing investment • Experience in health, wellness, or adjacent categories preferred • Strong organizational and operational skills • Comfortable working with data, dashboards, and reporting • Excellent communication and relationship-building skills • Ability to operate in a fast-paced, collaborative environment • Passion for building a brand that is both scientifically credible and deeply human

🏖️ Benefits

• Medical, Dental, and Vision • Commuter Benefits • Life & STD Insurance • Company match on 401 (k) • Flexible Time Off (FTO) • Equity