Platform & Marketing Cloud Specialist – Salesforce

🕒 May 2

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Penrod

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

💰 Venture Round on 2022-02

Healthcare Insurance • SaaS • Enterprise

Penrod is a leading Salesforce implementation, advisory, and managed services partner that specializes in the healthcare and life sciences sectors. They provide tailored solutions using Salesforce products such as Health Cloud, Sales Cloud, Experience Cloud, and more to help healthcare providers, medical device companies, pharmaceuticals, and insurance companies enhance their customer engagement and streamline business processes. Penrod is recognized for solving complex healthcare challenges with Salesforce, making them a trusted partner for providers, medtech, pharma, and laboratories. With a strong focus on healthcare, Penrod aims to deliver exceptional experiences through robust and custom Salesforce solutions. Their expertise is proven across the entire care ecosystem.

📋 Description

• Design and implement Salesforce solutions aligned with business requirements • Develop custom applications using Apex, Lightning components, and Visualforce • Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud) • Manage data migration, integration, and API development for Salesforce platforms • Provide technical guidance on Salesforce platform best practices • Document configurations and train users on implemented Salesforce solutions • Maintain Salesforce Platform Developer or Administrator certification • Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform • Build and manage audiences and segments for targeted marketing efforts • Design, build, configure, and test emails, including dynamic content and responsive design • Build, configure, and test journeys and automations based on business requirements • Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements • Handle data uploads, segmentation, and data management/architecture within the platform • Monitor and analyze campaign performance, generating reports and insights • Proficiency in Salesforce Marketing Cloud, SQL, and related technologies • Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud

🎯 Requirements

• 3+ years of Salesforce platform configuration experience • Proven experience with Marketing Cloud setup and administration • Salesforce Platform Developer or Administrator certification • Marketing Cloud Email Specialist or Administrator certification preferred • Strong problem-solving and communication skills • Understanding of data privacy regulations related to marketing communication • Salesforce Certified Data Cloud Consultant certification or equivalent experience • Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration • Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms) • Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting