Marketing Manager

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PeopleCert

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

PeopleCert is a global leader in business and IT certifications, providing professional qualifications to individuals and organizations. The company offers a wide range of certification programs, including ITIL, PRINCE2, DevOps, and LanguageCert, aimed at advancing careers in areas such as IT service management, project management, software development, and language proficiency. PeopleCert supports continuous professional development through eLearning, virtual, and in-person training solutions, and membership resources for career advancement. With a focus on helping professionals validate their skills and align with business goals, PeopleCert sets the standard in professional certification and training services.

📋 Description

• Implement, monitor, and report on local marketing plans, ensuring alignment with our global strategy and objectives. • Clearly articulate the unique value proposition of our products to the local market, tailoring messages to resonate with Chinese customers. • Develop and adapt engaging content tailored to the Chinese market, ensuring cultural relevance and resonance. • Identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability. • Design, manage, and execute digital marketing campaigns, focusing on driving measurable results. • Manage local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience. • Responsible for the translation and localisation of website content, ensuring the site is updated and optimized for the Chinese audience. • Plan and execute offline marketing activities and events that drive engagement and product awareness. • Lead local PR initiatives to enhance brand visibility and credibility within the region. • Localize marketing collateral to ensure consistency with brand messaging/ brand identity while appealing to local preferences. • Analyze the competitive landscape and consumer behavior to provide actionable insights to central teams. Stay ahead of market trends and buyer preferences. • Work closely with global teams to coordinate and align marketing activities, ensuring cohesive and effective campaigns. • Ensure alignment with company values — Quality, Innovation, Passion, Integrity, Clarity, and Velocity.

🎯 Requirements

• Bachelor’s degree in marketing, Digital marketing, or related field. Master’s degree will be a plus • Min 3 years of proven experience in offline/digital marketing. Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset. • Solid understanding of digital marketing tools, platforms, and advertising channels, with hands-on experience managing digital campaigns. • Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties around the world • Problem-solving and analytical capabilities. Ability to develop creative/non-traditional solutions for challenging problems. Metrics-driven marketing mind with eye for creativity • Well organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment • Attention to detail • Advanced written and spoken English (C2 level certification desired, LANGUAGECERT C2 LTE or C2 IESOL certificate would be a plus). • Advanced computer literacy is required. ECDL Advance level certification is desirable. • Experience in Microsoft Dynamics CRM or similar software will be considered an asset

🏖️ Benefits

• Competitive remuneration package • Work in an international, dynamic and fun atmosphere • Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees • Huge learning experience in using best practices and global environment • Constant personal and professional development • 100% Virtual Hiring Process