Director – Biopharma Marketing

2 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $220k - $270k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Personalis, Inc.

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Biotechnology • Healthcare Insurance • Pharmaceuticals

Personalis, Inc. is at the forefront of personalized and precision cancer care. The company focuses on developing advanced genomic testing and analytics to detect cancer recurrence earlier and with higher sensitivity. Their flagship product, NeXT Personal, offers ultra-sensitive liquid biopsy tests that can identify cancer recurrence before traditional scans. Personalis works closely with healthcare professionals and biopharma partners to enhance treatment strategies and is committed to revolutionizing cancer care through innovative biomarker analysis and personalized cancer treatments.

201 - 500 employees

Founded 2011

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Establish a high-impact and comprehensive BioPharma marketing plan that competitively positions the company for commercial success • Build global awareness and drive demand for the full portfolio of Personalis products across BioPharma • Lead all BioPharma product and portfolio promotional marketing campaigns • Co-own strategic marketing such as go-to-market strategy, customer segmentation, product positioning, and messaging • Lead virtual and in-person marketing events, including conferences, tradeshows, speaker panels and programs, and webinars • Cultivate a strong partnership with Biopharma Sales, Product Management, Field Application Specialists, and R&D • Develop a strong understanding of customers across BioPharma to create effective positioning and key messages to drive product adoption • Participate in internal MLR review process • Actively manage the marketing agency relationship and deliverables

🎯 Requirements

• Bachelor’s degree in marketing, life sciences, or related field • MBA or advanced degree in Life Sciences (or 2 years of experience in lieu of Master’s degree) • 8+ years of proven experience in marketing roles of increasing scope and responsibility in the Pharma, Biotech, genomics, molecular biology, or molecular diagnostics arenas • Direct NGS and/or molecular diagnostics experience preferred, ideally in MRD or therapy selection/CGP • Ideal experience marketing research products and CTAs to BioPharma • Strong creative intuition on design and messaging that resonates with BioPharma customers • Ability to develop and present strategy and brand/marketing plans; communicates in a compelling manner • Demonstrated track record of partnering well with internal peers and external vendors • Proven ability to thrive and be successful in a fast-paced environment • Ability to travel up to 20%

🏖️ Benefits

• Medical • Dental • Vision • 401(k) match • ESPP • Tuition reimbursement • Sick/vacation time • Commuter benefits/EV charging stations • Onsite gym • Wellness benefits