Social Media Creative Strategist

🕒 May 26

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🤝 Non-profit

🤲 Charity

🌍 Social Impact

Non-profit • Charity • Social Impact

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• Contribute to strategy and content creation across current and emerging social platforms, analyzing content for success and applying a sophisticated understanding of PETA’s mission, priorities, and goals to reach and expand influence to various platform audiences • Design and produce emotionally evocative, story-based content, including persuasive, accurate, and engaging copy and well-designed imagery, understand and promote design and copy cohesion, leveraging style, function, and motion • Stay current and ahead of industry trends, and perform research to refine content strategies • Write thoughtful, persuasive, creative copy from the smallest CTA to the most inspiring headline • Liaise and successfully fulfill the social media marketing needs of cross-departmental teams, senior leadership, and other stakeholders to deliver accurate, timely, and innovative content • Assist management with departmental operations • Perform any other duties assigned by the supervisor

🎯 Requirements

• Bachelor's degree in a relevant field and at least 3 years of experience in marketing, social media, graphic design, copywriting, communications, or direct content creation • Knowledge of social media platforms including, but not limited to Instagram, TikTok, Threads, Facebook, and X • Excellent writing and verbal communication abilities • Previous leadership experience • Proven exceptional analytical, organizational, and time-management skills • Familiarity with Adobe Creative Cloud and social media tools • Must possess a strong sense of taste and an understanding of how to craft compelling and effective content that resonates with target audiences • Must have the ability to manage multiple projects simultaneously while maintaining meticulous attention to detail and accuracy • Ability to maintain confidentiality at all times • Knowledge of animal liberation issues • Support for PETA's philosophy and the ability to professionally advocate for PETA's positions on issues • Adherence to a vegan lifestyle • Commitment to the objectives of the organization