CRM & Lifecycle Manager

Job not on LinkedIn

🔥 0 minutes ago

🇵🇱 Poland – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pet Media Group (PMG)

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📦 Logistics

🍽️ Food & Beverage

💰 $12M Series A on 2019-07

Marketing • Logistics • Food & Beverage

Pet Media Group (PMG) is a leading operator of online marketplaces for pets and related goods and services. The company focuses on providing trusted platforms for pet owners to find and rehome animals, ensuring trust, safety, and convenience. PMG includes well-known brands such as Hästnet, Pets4Homes, AnnunciAnimali, PuppyPlaats, and MundoAnimalia, all of which aim to make the pet adoption process as smooth and reliable as possible. Backed by prominent European investors, PMG is dedicated to revolutionizing the pet industry through digitalization and technology, helping millions of animals find loving homes.

📋 Description

• Own lifecycle marketing for buyers and breeders across eight brands in seven markets • Design customer journeys across email, push, in-app, and SMS • Analyze behavioral data and turn insights into relevant customer experiences • Automate repetitive CRM processes and build automated workflows • Experiment with AI-driven personalization, content, and segmentation • Measure experiments and move successful approaches into production • Build reusable journeys and processes for new markets • Partner with product, data, engineering, and marketing teams • Work with the Head of CLM on lifecycle strategy, data, automation, and execution • Brief and manage agencies and freelancers when needed

🎯 Requirements

• 4 or more years of experience in CRM or lifecycle marketing • Campaigns personally built that moved a measurable metric • Hands-on experience with Customer.io, Braze, Iterable, Klaviyo, or a comparable platform • Comfort with segmentation logic, events, attributes, and branching journeys • Ability to set up tests, interpret results critically, and validate data • Daily active use of AI tools such as Claude or ChatGPT • Fluent English written to customer-ready standards • Ability to own CRM as a team of one, including briefing and managing agencies and freelancers • HTML and Liquid experience for email templates preferred • SQL or experience with a data warehouse and product analytics preferred • Marketing automation experience beyond CRM, such as webhooks or n8n preferred • CRM platform migration experience preferred • Experience with a two-sided or reputation-exposed marketplace preferred • Hands-on builder mindset and ability to work independently • Clear, candid, and collaborative working style • Willingness to take on other marketing projects • Must be based within European time zones

🏖️ Benefits

• Competitive compensation • Flexible working hours • Remote-first work across Europe • Access to Stockholm HQ when desired • Opportunity to directly impact strategy and help more than 10 million people each month • Opportunity to grow within an ambitious, high-performing team • Diverse team environment • Strong backing from leading European investors