Petra Brands
B2B • B2C • Retail
Petra Brands is a California-based consumer brand incubator and manufacturer founded in 2017 that builds, launches and scales modern, eco-conscious consumer products and private-label lines for large retailers. The company combines strategic brand and packaging design, content creation and global manufacturing across multiple continents to deliver scalable products—particularly in household, personal care and pet categories—while emphasizing sustainable materials and production practices. Petra Brands also leverages a strong digital and social media presence to drive consumer engagement and trend-forward brand growth.
PPC Manager
Job not on LinkedIn
3 days ago
Petra Brands
B2B • B2C • Retail
Petra Brands is a California-based consumer brand incubator and manufacturer founded in 2017 that builds, launches and scales modern, eco-conscious consumer products and private-label lines for large retailers. The company combines strategic brand and packaging design, content creation and global manufacturing across multiple continents to deliver scalable products—particularly in household, personal care and pet categories—while emphasizing sustainable materials and production practices. Petra Brands also leverages a strong digital and social media presence to drive consumer engagement and trend-forward brand growth.
📋 Description
• Develop and implement advanced Amazon PPC strategies across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. • Lead, mentor, and conduct quality assurance on the work of PPC specialists, ensuring alignment with performance goals and client expectations. • Build and manage advertising budgets, optimize spend allocation, and ensure strong ROI and profitability across multiple brands. • Analyze performance data to refine campaigns, improve CTR, reduce ACoS, and maximize ROAS. • Generate insightful reports, build data models, and present actionable recommendations to internal and client teams. • Work closely with Brand Managers, Creative, and Data teams to align advertising strategies with broader business goals. • Stay ahead of Amazon’s evolving advertising tools, trends, and best practices. • Experiment with new campaign structures, keyword strategies, and ad formats to drive growth. • Identify and troubleshoot technical or performance-related issues efficiently.
🎯 Requirements
• 6+ years of proven experience managing Amazon PPC campaigns at scale. • In-depth expertise in Amazon Advertising Console (Sponsored Products, Brands, and Display). • Strong analytical and reporting skills, with proficiency in Excel/Google Sheets and data interpretation. • Demonstrated success in improving ACoS, CTR, and overall profitability. • Excellent communication and leadership skills, with the ability to collaborate across teams and time zones. • Experience managing or mentoring PPC specialists. • Familiarity with other paid media platforms (Google Ads, Meta Ads) is a plus.
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