Creative Strategist

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎨 Creative Strategist

🚫👨‍🎓 No degree required

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 84 days.
• No salary listed.

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pets Premium GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

💼 Consulting

🛍️ eCommerce

💰 Seed Round on 2015-06

Food & Beverage • Consulting • eCommerce

pets Premium GmbH is a company specializing in pet nutrition, offering a wide range of high-quality food and snacks for dogs and cats. They provide options based on the pet's age, dietary type (such as dry, wet, and semi-moist food), specific dietary needs like hypoallergenic or grain-free, and various health conditions. The company features products from well-known brands and also offers accessories for pets. They aim to provide nutritious food tailored to the individual needs of pets, with options for subscription services and personalized recommendations.

📋 Description

• Develop VSL concepts and independently write scripts for Meta (Facebook & Instagram) • Manage the creative pipeline from the initial hook through briefing to test learnings • Write briefs that the design team and UGC creators can execute independently • Plan creative rotations and establish a structured testing framework • Analyze performance in Ads Manager • Derive hypotheses and brief the next iteration • Take responsibility for ads for Wolfsblut, AlphaPet’s largest brand, as well as additional brands in the portfolio

🎯 Requirements

• Several years of demonstrably successful experience in performance creative or direct-response copywriting, as well as Meta video ads in the FMCG or D2C e-commerce sector • Experience researching competitors and customer reviews to define advertising angles • Experience with structured creative testing based on thumbstop ratio, hold rate, CTR, and CAC • Experience selecting, negotiating with, and managing content creators • In-depth understanding of consumer psychology, hooks, and storytelling structures (e.g., PAS, Before/After) • Independent, structured working style, with strong communication and execution skills • Hands-on experience with Meta Ads Manager and the Meta Ad Library • Basic knowledge of BI and attribution tools (e.g., Looker, Klar) • Proficiency in Asana, Canva, or Figma, as well as AI tools for research and scripting • Excellent German skills (C2) • Very good English skills (B2), particularly in creative writing • Application including CV, earliest possible start date or notice period, and salary expectations

🏖️ Benefits

• Flexible working hours based on trust-based working time • Home-office options, including a contribution toward your home-office equipment • Opportunity to work abroad for several months • 28 days of annual leave • Option to take up to 20 days of unpaid leave, as well as special leave • Various internal and external professional development opportunities • Anonymous individual or group therapy sessions and one-to-one meetings with licensed therapists through OpenUp • Various employee discounts—for people and pets • Regular team, company, and Family & Friends events • Social area with foosball and comfortable lounge seating • Mario Kart and Nintendo Switch games • High-quality, fully equipped office kitchen • Free drinks, fresh fruit, light snacks, and sweets • Subsidized EGYM Wellpass membership with access to sports and wellness facilities throughout Germany • Access to modern AI tools • Flat hierarchies and an open, relaxed working environment

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