Creative Strategist – Direct-Response Copywriter, Meta Ads

🔥 43 minutes ago

🇩🇪 Germany – Remote

💵 €50k - €90k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎨 Creative Strategist

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Valkental GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

👗 Fashion

🛍️ eCommerce

👥 B2C

Fashion • eCommerce • B2C

Valkental GmbH is a consumer-facing brand that designs and sells reflective safety outerwear (e. g. , 3in1 reflective, waterproof jackets) and cycling-focused bags and accessories (2in1 bike bags, backpacks, panniers) via an online shop. The site content shows product categories for men, women, children, and bicycle equipment, highlights waterproof and reflective features, frequent customer reviews, European shipping and payment options, bundle offers, and a Shopify-based e-commerce storefront targeting end consumers in multiple European countries.

📋 Description

• Find out why people buy and write videos that trigger exactly that response • Work through to the finished creative in the account • Gather angles from reviews, comments, surveys, top-performing ads, and swipes • Use AI for research, variations, and structure • Write complete scripts for video ads: hook, body, and CTA • Organize content for scripts: UGC creators, founder footage, B-roll, voiceover, and shot lists • Brief editors, provide feedback, and approve creatives • Iterate on live ads: develop new hooks, lengths, and angles • Own your pipeline from testing through scaling • Analyze performance in Ads Manager to determine what works

🎯 Requirements

• You have written direct-response copy that demonstrably generated revenue; examples and figures are ready to share • You have hands-on experience with Meta Ads in the D2C or e-commerce space and know what a creative needs to drive sales • Ideally, you have two years of experience in creative strategy or performance copywriting • You think in terms of avatars, awareness stages, and mass desires • Marketing psychology is a practical craft for you • AI is part of your everyday workflow: research, variations, and structure • You write compelling sales copy in German and have professional fluency in English • You are driven by output: lots of videos, lots of tests, and lots of learnings • Nice to have: experience with advertorials, listicles, or media buying

🏖️ Benefits

• Permanent employment contract • Your own pipeline and the ability to make your own decisions from day one • Direct access to company leadership • Clear path toward a Senior role • 100% remote from anywhere in Europe • Flexible working hours—you manage your own schedule • Equipment setup of your choice • Corporate benefits • The entire team meets in person once or twice a year

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