Sales Director – Online

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🕒 May 29

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pets Premium GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🛍️ eCommerce

🛒 Retail

💰 Seed Round on 2015-06

B2C • eCommerce • Retail

pets Premium GmbH is a company specializing in pet nutrition, offering a wide range of high-quality food and snacks for dogs and cats. They provide options based on the pet's age, dietary type (such as dry, wet, and semi-moist food), specific dietary needs like hypoallergenic or grain-free, and various health conditions. The company features products from well-known brands and also offers accessories for pets. They aim to provide nutritious food tailored to the individual needs of pets, with options for subscription services and personalized recommendations.

📋 Description

• We are scaling from €80M to €500M+ • You take overall responsibility for our Performance Marketing: 5 teams, true P&L ownership, and the mandate to make this area a growth engine. • You analyze, decide, execute — and course-correct quickly. • You build and lead 5 high-performance teams: Meta, SEA, CRM, Marketplace, and Onsite — both disciplinary and functional leadership — and establish a culture of excellence. • P&L responsibility for our other own-brand shops (Primum, Müllers Naturhof, petsPremium) and the marketplace business — not just budget oversight, but the freedom to invest capital where it delivers maximum ROI. You manage €8M+ in ad spend and scale with clear CLV/CAC ratios to €30M+, identifying growth levers. • You are responsible for the performance channels of our focus brands: Wolfsblut, Wildes Land and Arden Grange, and you know how to turn brands into growth cases within their CI and operationalize them. • Technical and strategic ownership for the entire Online Sales & Performance Marketing area. • You scale results, not just headcount.

🎯 Requirements

• Several years of leadership experience in performance marketing with measurable results — not theory, but proven scaling • You make fast decisions using micro-learnings, work hypothesis-driven and continuously challenge assumptions — speed beats perfection • You do not see AI as a gimmick but as a decisive competitive advantage (force multiplier). You have experience applying tech solutions for operational excellence • You address issues as they arise — not when they escalate. You don't shy away from uncomfortable conversations but always remain constructive • Numbers are your language. You spot anomalies in dashboards before others do. • You have proven that you not only survive in complex organizations but leverage them to achieve your goals. • You understand the connection between creative and performance — you can manage both and you win discussions with arguments and data, not with politics.

🏖️ Benefits

• Responsible, exciting and varied tasks with lots of scope to shape things in a dynamic company • A friendly, open team of around 340 employees in Munich, Leipzig and Albourne (UK), with several lovely office dogs at our locations • Flexible working hours (based on trust-based working time) • Home-office options including a contribution to your home-office setup and the possibility to work from abroad for several months • 28 days of annual leave plus the option to take up to 20 days of unpaid leave as well as special leave! • Various internal & external development opportunities that you can choose independently according to your interests • Various employee discounts — for people and pets! • Regular team, company and family & friends events • Access to modern AI tools: we provide modern AI tools to help you work more efficiently, develop new ideas and expand your skills in an ever-changing digital world. • Coffee, hot chocolate, tea and other chilled soft drinks like water and juices as well as fresh fruit, small snacks and a well-stocked candy drawer are available free of charge.