Senior Creative Strategist

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🕒 July 1

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pets Premium GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

💼 Consulting

🛍️ eCommerce

💰 Seed Round on 2015-06

Food & Beverage • Consulting • eCommerce

pets Premium GmbH is a company specializing in pet nutrition, offering a wide range of high-quality food and snacks for dogs and cats. They provide options based on the pet's age, dietary type (such as dry, wet, and semi-moist food), specific dietary needs like hypoallergenic or grain-free, and various health conditions. The company features products from well-known brands and also offers accessories for pets. They aim to provide nutritious food tailored to the individual needs of pets, with options for subscription services and personalized recommendations.

📋 Description

• In our central e‑commerce team we manage several brands — our largest is Wolfsblut, and this will be your primary focus. • We grow through genuine direct‑response marketing — VSLs and long‑form funnels on Meta. • We write what converts. Wolfsblut alone has over €1.8M in Meta ad spend per year. • Every creative you write goes directly into real budget — not a pitch deck that ends up in a drawer. • Your hooks determine whether we scale or not. • You are the creative lead behind our ads — from the initial briefing through to performance analysis. • VSL concepts and scripts — you write them yourself, for Meta and YouTube. • The testing process — you plan creative rotations and build a structured testing system. • The performance loop — you read the Ads Manager, derive hypotheses, and brief the next iteration.

🎯 Requirements

• At least 3–4 years in performance creative / direct‑response copywriting — ideally in DTC e‑commerce • Proven results with Meta video ads (VSLs, UGC‑style, hook testing) — you’ve built converting ads, not just sketched concepts • You write copy with voice — like a letter to a close friend, not like an instruction leaflet • Understanding of consumer psychology, hooks, and storytelling structures (PAS, DIC, Before/After, etc.) • Very good German • Drive. You don’t wait for approvals. You don’t need someone to tell you what to do next.

🏖️ Benefits

• 28 days of annual leave plus the option to take up to 20 days of unpaid leave and special leave! • Flexible working hours (based on trust‑based working time) • Home‑office options including a contribution toward your home‑office setup and the possibility to work from abroad for several months • Various internal & external development opportunities that you can choose independently based on your interests • Various employee discounts — for people and pets! • Regular team, company, and family & friends events • EGYM Wellpass membership: With our subsidized EGYM Wellpass membership you get access to thousands of fitness and wellness facilities • Access to modern AI tools: We provide modern AI tools to help you work more efficiently