Senior Creative Strategist

Job not on LinkedIn

🔥 10 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

pets Premium GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🛍️ eCommerce

🛒 Retail

💰 Seed Round on 2015-06

B2C • eCommerce • Retail

pets Premium GmbH is a company specializing in pet nutrition, offering a wide range of high-quality food and snacks for dogs and cats. They provide options based on the pet's age, dietary type (such as dry, wet, and semi-moist food), specific dietary needs like hypoallergenic or grain-free, and various health conditions. The company features products from well-known brands and also offers accessories for pets. They aim to provide nutritious food tailored to the individual needs of pets, with options for subscription services and personalized recommendations.

📋 Description

• In our central e‑commerce team we manage several brands — our largest is Wolfsblut, and this will be your primary focus. • We grow through genuine direct‑response marketing — VSLs and long‑form funnels on Meta. • We write what converts. Wolfsblut alone has over €1.8M in Meta ad spend per year. • Every creative you write goes directly into real budget — not a pitch deck that ends up in a drawer. • Your hooks determine whether we scale or not. • You are the creative lead behind our ads — from the initial briefing through to performance analysis. • VSL concepts and scripts — you write them yourself, for Meta and YouTube. • The testing process — you plan creative rotations and build a structured testing system. • The performance loop — you read the Ads Manager, derive hypotheses, and brief the next iteration.

🎯 Requirements

• At least 3–4 years in performance creative / direct‑response copywriting — ideally in DTC e‑commerce • Proven results with Meta video ads (VSLs, UGC‑style, hook testing) — you’ve built converting ads, not just sketched concepts • You write copy with voice — like a letter to a close friend, not like an instruction leaflet • Understanding of consumer psychology, hooks, and storytelling structures (PAS, DIC, Before/After, etc.) • Very good German • Drive. You don’t wait for approvals. You don’t need someone to tell you what to do next.

🏖️ Benefits

• 28 days of annual leave plus the option to take up to 20 days of unpaid leave and special leave! • Flexible working hours (based on trust‑based working time) • Home‑office options including a contribution toward your home‑office setup and the possibility to work from abroad for several months • Various internal & external development opportunities that you can choose independently based on your interests • Various employee discounts — for people and pets! • Regular team, company, and family & friends events • EGYM Wellpass membership: With our subsidized EGYM Wellpass membership you get access to thousands of fitness and wellness facilities • Access to modern AI tools: We provide modern AI tools to help you work more efficiently