Marketing Specialist

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September 24

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Picarro

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Science • Energy • Hardware

Picarro is a technology company specialized in advanced optical spectroscopy solutions. Their products provide precise measurements for natural gas distributors to monitor emissions, improve safety, and reduce risks. Picarro's solutions are pivotal in multiple industries, including natural gas distribution, semiconductors, and environmental science, supporting regulatory compliance and enhancing operational excellence. The company is known for its robust portfolio of services and products, such as the PI5310 Nitrous Oxide Analyzer and various other emissions measurement tools. With a global presence spanning over 95 countries, Picarro's instruments are essential for detecting chemical contaminants, greenhouse gases, and aiding in environmental research. Picarro is headquartered in Santa Clara, California, and holds 77 US patents, showcasing its innovation and commitment to empowering users with actionable data.

201 - 500 employees

Founded 2003

🔬 Science

⚡ Energy

🔧 Hardware

💰 $7M Series D on 2012-07

📋 Description

• Adhere to the social media calendar and work with content and campaign owners to schedule social media posts. • Build emails, email templates, landing pages, and forms. • Implement website updates such as images, content, and layout adjustments. • Maintain the marketing intranet site and ensure relevant and vital information is posted promptly. • Maintain the e-commerce store to ensure all items have correct images and descriptions. • Run various reports for marketing programs. • Collaborate with internal and external stakeholders to understand event objectives and requirements. • Develop and manage comprehensive event plans, including timelines, task lists, and resource allocation. • Coordinate all aspects of event logistics, including vendor communications, setup, teardown, and submit POs and invoices. • Maintain event memberships, partnerships, and associations. • Develop and maintain partner communications. • Communicate regularly with stakeholders to provide updates on event planning and execution. • Capture metrics to measure the success of each event, such as attendee satisfaction, lead generation, and ROI. • Analyze event data and create reports to assess performance and inform future event planning. • Manage event budgets, ensuring all expenses are tracked and accounted for and each event stays on budget. • Continuously assess and improve event planning and execution processes to enhance efficiency and effectiveness.

🎯 Requirements

• Bachelor’s degree in communications, marketing, or a related field. • Must have 3 - 5 years of experience in Marketing Communications. • Excellent organizational and project management skills. • Strong attention to detail and ability to handle multiple tasks simultaneously. • Ability to work under pressure and meet tight deadlines. • Excellent communication and interpersonal skills. • Strong problem-solving and negotiation skills.