Senior Digital Media Strategist

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $75k - $85k / year

⏰ Full Time

🟠 Senior

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Pinckney Hugo Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

👥 B2C

🤝 B2B

📱 Media

B2C • B2B • Media

Pinckney Hugo Group is a full-service creative and brand agency that develops consumer and B2B marketing campaigns, branding strategies, product launches, shopper marketing, and influencer programs. The agency emphasizes imagination grounded in research and data-driven insights and works with CPG, retail, insurance, and tech clients to create integrated consumer campaigns, brand-building work, and activation programs.

📋 Description

• Develop omnichannel digital media strategies and plans that align with client goals and objectives • Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs • Present and defend your strategic recommendations with confidence and clarity • Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations • Plan and execute across Programmatic, Social and Search Channels (including AI Search) • Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans • Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization • Translate performance data into strategic insights and actionable recommendations • Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation • Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders • Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

🎯 Requirements

• 5+ years of experience planning and buying digital media across a range of platforms • Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360) • Experience with Shopper Marketing and RMN activations a plus • Experience working with analytics, attribution and measurement tools • Bachelor’s degree from an accredited four-year institution (or equivalent professional experience) • Certifications in Google Ads, Analytics, or Paid Social platforms preferred • Exposures to media planning tools including MRI/Simmons and Media Radar • Outstanding organizational skills • Strong detail management • Excellent written and verbal communications ability • Ability to work independently and as part of a team

🏖️ Benefits

• Hybrid work – split your week between working in our office or at home • Generous PTO policy, including flex time • Paid parental leave • Medical, vision, dental benefits • Resources for savings and investments such as our 401(k) plan with company match • Company-sponsored events and swag • Dog friendly work environment • Opportunities to learn, develop, network, and connect