Senior Performance Marketing Manager – Paid Search

🔥 1 hour ago

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plancraft

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

☁️ SaaS

📣 Marketing

🔥 Funding within the last year

💰 $44.5M Series B - Plancraft on 2025-08

SaaS • Marketing

plancraft is a company that provides marketing website front-end assets and HubSpot form integrations. The provided CSS and class names (e. g. , "Plancraft HubSpot Form — Polished Version", "plancraft-marketing-pages--features_card-item") indicate the company focuses on styling and UI components for marketing pages, forms, and web marketing UI/UX. The assets include responsive layout utilities, form field styling, checkbox/radio styles, error states, and marketing page feature cards—suggesting a product or service that helps teams build and polish marketing websites and form experiences.

📋 Description

• Own and scale paid search performance across Google Ads and Microsoft Ads • Develop and execute channel strategies aligned with B2B growth and pipeline-generation goals • Continuously optimize campaign structure, bidding strategies, budgets, ad creatives, and audience targeting to improve CAC efficiency • Monitor and analyze performance across keywords, search terms, audiences, and funnel stages • Design and run structured experiments across messaging, bidding, targeting, and landing pages • Improve CAC, CAC:LTV ratio, and conversion rates across the full funnel (MQL to revenue) • Build and maintain reporting and dashboards that connect channel performance to pipeline and revenue impact • Identify and resolve tracking, attribution, and conversion-quality issues • Collaborate closely with Brand, Content, Sales, RevOps, and Product teams

🎯 Requirements

• 4+ years of experience in paid search or performance marketing roles • Deep expertise in paid search platforms, especially Google Ads and Microsoft Ads • Strong hands-on experience managing and scaling paid search campaigns in B2B lead-generation environments • Advanced knowledge of keyword strategy, search intent, query mining, and auction dynamics • Proven experience optimizing toward CAC, CAC:LTV, and downstream funnel metrics • Strong understanding of bidding strategies, budget allocation, and performance levers • Experience with structured experimentation across ads, landing pages, and targeting strategies • Solid expertise in tracking and measurement (GA4, GTM) • Strong analytical skills with the ability to translate complex data into clear actions • Experience leveraging automation, scripts, or platform features to improve performance • Strong communication skills in English (C1/C2)

🏖️ Benefits

• 30 vacation days per year plus December 24th off • Subsidized Urban Sports Club membership • Internal sports meetups • MacBook and premium headphones provided • Flexibility to work from the Hamburg office or remotely