CRM Analyst – Inbound Marketing

🕒 April 1

🇧🇷 Brazil – Remote

💵 R$3k - R$3.4k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 65%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Planeta Kids Eventos

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

🏨 Hospitality

🍽️ Food & Beverage

📣 Marketing

Hospitality • Food & Beverage • Marketing

Planeta Kids Eventos is a São Paulo-based chain of children's party buffets that creates themed, full-service celebrations for families and corporate clients. With multiple units across the city, they offer personalized décor, supervised play areas with toys and attractions, catering tailored for children and adults, modern AV and entertainment equipment, and dedicated event staff. The company emphasizes turnkey event planning, memorable experiential design, and franchise growth, positioning itself as a market-leading provider of children's parties and related events.

📋 Description

• Define, configure, and create lead-scoring models based on behavior, content interactions, and indicators of interest • Configure and implement systems and tools to support lead scoring • Analyze results and adjust the lead-scoring methodology to optimize lead qualification • Monitor the import and segmentation of the lead database • Monitor the inbound marketing funnel and manage marketing automation tools • Support CRM processes across both technical and business functions • Monitor campaign planning and execution, gathering and preparing briefs with the team • Plan CRM journeys and initiatives to meet customer needs • Analyze data to optimize results • Implement relationship marketing strategies • Manage and standardize UTMs for campaign tracking in Google Analytics and Marketing Cloud • Monitor CRM operations in Google Analytics, ensuring proper tagging and tracking for email operations • Create sales funnels and automate opportunities moved through the CRM • Integrate marketing automation and CRM tools • Manage lead handoffs and returns between marketing and sales • Monitor campaign KPIs, including open rate, conversion rate, churn, LTV, and NPS

🎯 Requirements

• Bachelor's degree • Experience with CRM tools such as HubSpot, RD Station, Microsoft Dynamics, or similar platforms