CRM Specialist

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Activate Games

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

Gaming • Entertainment

Activate Games is an innovative active gaming facility where players engage in physical and interactive games. Participants can jump, climb, and problem-solve in dynamic game rooms equipped with real-time interactive technology for a thrilling experience. These games vary in difficulty and can be played in groups, creating a personalized and adaptable gaming experience. Players use electronic wristbands to track their progress, earn points, and level up. Activate Games offers a unique entertainment experience that is physically engaging and fun for a wide range of participants.

📋 Description

• Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including campaign types, target audiences, timing, and reporting requirements • Create acquisition, retention, rebooking, and win-back campaigns with defined objectives, audience criteria, messaging, launch timing, and success measures • Build and maintain audience segments, journey logic, frequency rules, and campaign workflows within the CRM platform • Track CRM campaign impact on bookings, rebookings, customer engagement, and store-level performance using agreed reporting measures • Document repeatable CRM processes, campaign briefs, testing procedures, and reporting templates to support consistent execution as the program scales • Build, launch, monitor, and optimize CRM campaigns across available channels, including email, SMS, push notifications, and other lifecycle touchpoints • Develop A/B testing plans that include the hypothesis, test audience, control group, variable being tested, measurement period, and success criteria • Prepare campaign performance summaries that identify results, insights, risks, and recommended next actions for each campaign or test • Partner with Growth & Revenue Marketing to translate commercial priorities, seasonal campaigns, promotions, and store needs into CRM campaign plans • Use AI tools to support campaign briefing, copy development, segmentation review, performance analysis, reporting, and workflow documentation

🎯 Requirements

• 3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation • Hands-on experience with a CRM or marketing automation platform; Braze experience is considered an asset • Experience creating or improving customer journeys, audience segments, campaign workflows, retention campaigns, and performance reporting processes • Experience designing A/B tests, reviewing campaign results, identifying insights, and making data-informed recommendations • Comfortable creating structure, documentation, and repeatable workflows in a fast-paced, high-growth environment • Able to convert customer insights and campaign data into clear recommendations that support bookings, retention, and rebooking goals • Experience using AI tools to support copy development, segmentation, reporting, analysis, or workflow efficiency • Strong written communication, organization, prioritization, and cross-functional coordination skills • Bachelor’s degree in Marketing, Business, Communications, or a related field is considered an asset

🏖️ Benefits

• Competitive salary • 401(k) and benefits (medical, dental, vision, and basic life insurance) • Employee assistance program (EAP) • Paid time off • Ongoing learning and training with a focus on technology and innovation • Free game play and employee discounts • Fun and dynamic work environment • Casual and comfortable dress code • On-site parking