Senior CRM Analyst

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🕒 May 26

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Pmweb

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

Marketing • CRM • eCommerce

Pmweb is a marketing services company that specializes inCRM and Marketing Cloud solutions. With over 20 years of experience, Pmweb helps businesses create personalized, automated marketing campaigns across various channels such as email, SMS, and WhatsApp. The company focuses on customer engagement through data-driven strategies, providing clients with insights and analytics to optimize their marketing efforts. As a part of the WPP Group, Pmweb collaborates with major brands and integrates platforms like Oracle, Salesforce, and Adobe to enhance their clients' marketing capabilities.

📋 Description

• Opportunity Identification: Detect new needs and expand clients' service portfolios. • Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp. • Strategic Relationship Management: Build close relationships with clients, understanding their needs and delivering exceptional service. • Platform Adoption: Increase usage of Pmweb's platforms and products, driving client engagement and satisfaction. • Workshop Facilitation: Design and deliver workshops to train clients on the effective use of available tools. • Project Management: Participate in special projects assigned by management and collaborate with operational teams. • Metrics Monitoring: Track client metrics daily to ensure strategies are optimized. • Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption. • CRM Strategy Development and Execution: Focus on optimizing campaign segmentation and personalization using methodologies such as RFV and LTV. • Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation. • LTV Analyses: Identify valuable customers and propose actions to maximize return on relationship. • Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data. • CRM KPI Monitoring: Analyze retention, churn, and engagement rates, recommending continuous improvements. • Collaboration with Internal Teams: Work with marketing, data, and BI teams to ensure CRM strategies align with business objectives. • Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related fields. • Prior experience managing client portfolios and providing strategic account service. • Solid knowledge of digital marketing, CRM campaigns, and performance marketing. • Familiarity with CRM, CRO, and loyalty market practices. • Strong skills in data analysis, metrics, and results interpretation to identify new business opportunities.

🏖️ Benefits

• Health Insurance • Dental Insurance • Life Insurance • Childcare Allowance • Birthday Day Off • Wellhub • Transportation Allowance • Meal and/or Food Allowance • Language Learning Incentive • Education Incentive • Certification Incentive • Seven different work schedule options