Influencer, PR Manager

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POLYWOOD®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1990

🏭 Manufacturing

🛍️ eCommerce

👥 B2C

Manufacturing • eCommerce • B2C

POLYWOOD is a U. S. -based maker of durable, low-maintenance outdoor furniture engineered from proprietary polymer lumber and weather-resistant materials. Founded in 1990 and manufactured in facilities in Indiana and North Carolina, POLYWOOD offers Adirondack chairs, dining sets, deep seating, planters, in-pool furniture and accessories, marketed directly to consumers through its website and showrooms. The company emphasizes sustainability and long-lasting performance with product technologies and warranties (ClimateTuff™, Solidcore™, ColorStay™, POLYWOOD Select™) that resist splintering, rot, fading, and extreme weather.

📋 Description

• Run the day-to-day of POLYWOOD's influencer and PR programs in close partnership with our agency of record • Bring brand strategy to life through creators and culture — translate the long-term brand vision into the influencer and PR work that shows up in the world, advocating for partnerships and content that build the brand story, not just product visibility • Brief, review, and approve creator content to ensure it reflects POLYWOOD's brand, voice, and quality standards • Collaborate with our affiliate agency to ensure creator partnerships, content, campaigns, and reporting are aligned across brand and performance objectives. • Maintain the campaign calendar across influencer activations, seasonal moments, product launches, PR initiatives, and key affiliate-supported campaigns. • Coordinate gifting, send-outs, and creator logistics — partnering with the warehouse, fulfillment, and creative teams to keep programs running smoothly • Track and report on campaign performance, including reach, engagement, earned media value, traffic, and conversions, and share actionable insights with internal partners and agency. • Understand culture—bring emerging creators, platform shifts, and cultural moments to the team before the agency does • Serve as the connective tissue between agency partners, creative, paid media, e-commerce, and brand teams to ensure integrated execution. • Support PR initiatives by coordinating with our PR agency on media outreach, press opportunities, product placements, and earned coverage tied to brand and product news.

🎯 Requirements

• 3–5 years of experience in influencer marketing, creator partnerships, or PR, ideally at a consumer brand or in an agency working on consumer brand accounts • Deep familiarity with the creator landscape—Instagram, Facebook, TikTok, YouTube, Pinterest—and a real point of view on what makes a partnership work • Familiarity with affiliate marketing and creator commerce models, with the ability to partner effectively with our affiliate agency and understand performance metrics. • A brand-builder mindset—you understand the difference between a placement that moves units and a partnership that builds a brand • Strong agency management skills: comfortable briefing, providing feedback, maintaining standards, and driving accountability, without micromanaging • Sharp written and verbal communication—you can write a brief, write a recap, and write a Slack message to the CEO with the same clarity • Comfort with the tactical: spreadsheets, trackers, contracts, send-out logistics, performance dashboards • Experience with influencer and UGC management platforms • An aesthetic eye and cultural fluency—you understand visual storytelling, you know what stops the scroll for both a new-to-brand and existing audience, and you have a real point of view on where lifestyle culture is heading • Bonus: experience in home, lifestyle, or design-adjacent categories

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development opportunities