Affiliate, Influencer, Creator Manager

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🔥 16 hours ago

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Truly Free

201 - 500 employees

Founded 2024

🏪 Marketplace

🛍️ eCommerce

👥 B2C

Marketplace • eCommerce • B2C

Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics.

📋 Description

• Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals. • Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal. • Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth. • Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions and creator ad-account access. • Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media. • Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators. • Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy. • Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current. • Design and refine tiering and incentive structures that reward and retain top performers. • Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines. • Stay current on platform policy and disclosure requirements and ensure the program stays compliant. • Continuously identify and onboard new creator partners to diversify and grow the pipeline.

🎯 Requirements

• 3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce. • Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent). • Track record negotiating contracts and managing relationships with top-tier talent. • Comfort with affiliate platforms, tracking tools, and performance reporting. • Strong relationship management, negotiation, and communication skills.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements

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