Influencer Marketing Manager, French Market

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🕒 May 20

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Pomélo + Co UG (haftungsbeschränkt)

WebsiteLinkedInAll Job Openings

- employees

💄 Beauty

🛍️ eCommerce

👥 B2C

Beauty • eCommerce • B2C

Pomélo + Co UG (haftungsbeschränkt) is a direct-to-consumer haircare brand that offers ingredient-led shampoos, conditioners, masks, treatments and styling products designed to address specific hair and scalp concerns (damaged, dry, fine, colored hair, scalp care). The company sells primarily through an online Shopify storefront with features like a hair quiz, bundle builder and customer reviews, emphasizing effective actives (proteins, peptides, hyaluronic acid, panthenol) and silicone-free formulations.

📋 Description

• Full ownership of all influencer marketing activities for the French market – from strategy to execution • Building and maintaining a strong creator network (nano to macro) on TikTok and Instagram • Developing campaign strategies with a clear focus on profitability • Scaling top-performing content via Spark Ads in close collaboration with the performance team • Building and managing an affiliate program • Ownership of key KPIs such as ROAS, CAC, AOV, CPM, and CM3 • Budget responsibility and negotiation with creators and agencies • Continuous market monitoring in France to identify trends and relevant creators early and leverage them strategically • Creating reports with concrete recommendations to further accelerate growth in the French market

🎯 Requirements

• At least 2 years of experience in influencer marketing, ideally in a beauty or lifestyle D2C company • Native-level French and business-fluent English • An existing network of French beauty creators and/or agencies • The ability to manage 100+ creators per month in a structured and efficient way • Experience with KPI-driven influencer marketing • German language skills for day-to-day collaboration with our Berlin team (Nice-to-Have) • Experience with influencer marketing tools such as Storyclash (Nice-to-Have) • Experience with eCom insights platforms such as Shopify Analytics or KLAR (Nice-to-Have) • Experience in a profitability-driven D2C company (Nice-to-Have)

🏖️ Benefits

• Direct ownership of the French market with real room to shape it – you're a strategic contributor, not just a briefing executor • Full transparency over relevant business metrics and the direct impact of your work on company growth • An engaging start-up atmosphere that fosters a culture of support, collaboration, and individual empowerment • Close collaboration with the Head of Marketing as well as the Performance, CRM, and Brand teams • Flexible work-life balance: Benefit from our hybrid working model with up to two work-from-home days per week (Mondays & Fridays) • Additional time off: In addition to work-from-anywhere days, we give you December 24 and 31 as additional days off • Modern working environment: Our modern office near Rosenthaler Platz offers a great view and is dog-friendly • Stay fit: We support your health and well-being with an Urban Sports Club membership (M) for all sports enthusiasts – or you can take advantage of the employee discounts and vouchers offered by the Probonio app instead • Teamwork makes the dream work: Enjoy regular team lunches and team events • Attractive extras: Receive free company products on an ongoing basis • Tools for your success: Choose the equipment you work best with – a MacBook or a notebook of your choice • Of course, we also offer the classics, such as a free fruit basket, snacks, and fresh coffee