Poppulo
eCommerce • Marketing • Media
Poppulo is a digital solutions platform that specializes in creating and managing links, QR codes, and mobile-friendly landing pages to enhance audience engagement. It offers tools for analytics, URL shortening, and customizable features that cater to the needs of businesses in various industries. Poppulo is trusted by numerous users and enables seamless connections between brands and their customers, ultimately transforming how content is shared and tracked online.
Senior Lifecycle Marketing Manager – Email
Job not on LinkedIn
2 days ago
Poppulo
eCommerce • Marketing • Media
Poppulo is a digital solutions platform that specializes in creating and managing links, QR codes, and mobile-friendly landing pages to enhance audience engagement. It offers tools for analytics, URL shortening, and customizable features that cater to the needs of businesses in various industries. Poppulo is trusted by numerous users and enables seamless connections between brands and their customers, ultimately transforming how content is shared and tracked online.
📋 Description
• Plan, build, and execute email campaigns, newsletters, and automated workflows • Ensure audience segmentation and personalization are accurate and optimized for engagement. • Conduct thorough QA and testing (links, personalization tokens, rendering, formatting) before every send. • Analyze campaign metrics (deliverability, open rate, CTR, conversions, pipeline influence) and drive continuous performance improvements. • Develop strategies to grow and maintain a high-quality contact database. • Collaborate closely with design, content, and sales to align campaigns with broader goals. • Stay current on email marketing best practices, platform updates, and new strategies to increase effectiveness. • Flexibly work across global time zones to support campaign launches and collaborations.
🎯 Requirements
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience. • 7+ years of experience in email marketing management, ideally in a B2B SaaS or global environment. • Hands-on expertise with email marketing software like HubSpot (required). • Strong skills in Excel for audience management, QA, and reporting. • Proven track record of improving email performance metrics and contributing to pipeline/revenue growth. • Experience with A/B testing, personalization, and campaign optimization. • Analytical mindset with the ability to translate data into action. • Highly collaborative, proactive communicator, comfortable working with global teams. • Strong sense of ownership, accountability, and attention to detail.
🏖️ Benefits
• Paid time off • Professional development opportunities
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