Digital Marketing, Social Media Coordinator

🔥 12 hours ago

🇨🇴 Colombia – Remote

💵 COP3.7M - COP5M / month

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PORCH 💚

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

PORCH 💚 is a next-generation insurance company that provides comprehensive software and services to various home service industries. It streamlines interactions for home professionals, utility customers, realtors, and homeowners by offering tools for inspections, moving, mortgage processes, and home maintenance. Through its partnerships, Porch enhances the home buying experience by simplifying service requests, onboarding new customers for warranty and insurance companies, and assisting with home improvement projects.

📋 Description

• Develop and manage iRoofing's social media content calendar • Create posts, graphics, reels, short-form videos, stories, and other digital content • Appear on camera and create personality-driven video content • Develop concepts, hooks, scripts, and ideas for short-form videos • Write captions and marketing copy for roofing professionals • Turn product features, customer stories, industry trends, company news, and educational topics into content • Manage daily posting, comments, messages, mentions, and community engagement • Monitor social media and roofing industry trends and competitor activity • Capture photos and video at trade shows, events, customer visits, and company activities • Interview customers, team members, partners, and industry professionals • Help plan, launch, manage, and optimize Meta Ads and Google Ads campaigns • Develop audiences, messaging, creative concepts, and calls to action • Monitor budgets and campaign performance; test audiences, creative, messaging, and approaches • Track impressions, clicks, leads, conversions, cost per lead, and return on advertising spend • Support retargeting and lead-generation campaigns • Coordinate landing pages, creative assets, and campaign messaging • Support campaigns for product launches, promotions, webinars, trade shows, partnerships, and company events • Collaborate with Marketing, Sales, Product, and Customer Success • Track and report social media and digital advertising performance • Use analytics to recommend improvements and grow audience, awareness, engagement, traffic, leads, and customer acquisition • Stay current on social platforms, Meta Ads, Google Ads, and digital marketing best practices

🎯 Requirements

• 2+ years of experience in social media, digital marketing, paid media, communications • Strong writing, communication, and storytelling skills in English language • Hands-on experience managing multiple social media platforms • Comfortable and confident appearing on camera and representing a brand in social media content • Strong English verbal communication skills and ability to communicate naturally and enthusiastically on video • Experience creating short-form video content for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn • Experience with Meta Ads Manager and Google Ads • Understanding of digital advertising fundamentals including audiences and targeting • Comfortable working with marketing analytics and using data to make decisions • Creative eye and strong understanding of engaging digital content • Strong organizational skills and attention to detail • Ability to manage multiple campaigns and priorities simultaneously • Ability to work independently while collaborating with a team • Comfortable learning new technology, software, and marketing tools • Proactive, curious, and willing to test new ideas • Experience working with global and/or US-based business teams • Quiet workspace and internet connection of at least 30 Mbps download and 10 Mbps upload • Bonus: Experience growing and managing LinkedIn for B2B brands, SaaS, or professional audiences • Bonus: Experience creating and optimizing TikTok content • Bonus: Experience with Canva, Adobe Creative Suite, CapCut, or similar tools • Bonus: Google Ads or Google Analytics certifications • Bonus: Experience with Meta Business Suite / Ads Manager • Bonus: Experience with Google Analytics 4 and campaign tracking • Bonus: Experience with social media scheduling, reporting, or analytics platforms • Bonus: Experience with CRM or marketing automation platforms • Bonus: B2B, SaaS, technology, construction, roofing, or home-improvement industry experience • Bonus: Experience supporting trade shows, conferences, or industry events • Bonus: Experience with lead-generation or performance-marketing campaigns