Head of Marketing

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🕒 September 25, 2025

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Portus Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

Portus Digital is the first recruitment and selection company focused on the digital market. On one side, it connects skilled professionals who are unemployed or working as freelancers. On the other side, it assists agencies and experts frustrated with poor-quality candidates. To address this gap, Portus Digital provides a specialized recruitment and selection service tailored to the digital market, ensuring excellent partnerships for both job seekers and employers.

📋 Description

• Build, lead, and optimize the marketing team (branding, content, performance, and channels) • Structure, professionalize, and scale the partnerships program with communities • Create a co-marketing ecosystem with partners, including events, courses, content, and affiliates • Gamify the partner program by developing incentives, partnership tiers, and success metrics • Establish growth KPIs, CAC, LTV, and ROI per acquisition channel • Align branding and performance initiatives with channel strategies • Act as a bridge between marketing, sales, and product

🎯 Requirements

• Proven experience as Head/Lead of Marketing in digital companies • Track record managing channel, partnership, or affiliate programs • Knowledge of inbound, outbound, and performance marketing • Ability to build strong brand narratives aligned with an authority and influence strategy • Experience in infoproducts, edtech, the creator economy, or digital communities is a significant plus • Strategic profile with strong interpersonal skills and an execution focus • Preferable experience in B2B2C, marketplaces, or community-based sales models • Entrepreneurial mindset • Ability to navigate between strategic and operational levels • Strong ability to build relationships with internal and external stakeholders • Intellectual curiosity and continuous learning about the digital market • Have created or led a partnerships or affiliate program from scratch • Be a “navigator” of the digital ecosystem: events, creators, influencers, edtechs, SaaS, etc. • Experience with commission-based projects, gamification, and referral incentives