Marketing Manager

🔥 44 minutes ago

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Portwest

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1904

🏭 Manufacturing

🤝 B2B

🛒 Retail

Manufacturing • B2B • Retail

Portwest is a global supplier of protective workwear and personal protective equipment (PPE). The company offers a wide range of products — including high-visibility clothing, flame-resistant garments, workwear, waterproofs, footwear, gloves, head protection, eye protection, respiratory protection, fall‑protection equipment and various accessories — across more than 2,400 models in 32 product lines. Portwest operates an online catalogue and multi-language website, provides retail and wholesale (including delivery direct from warehouses to customers or third parties), and maintains a network of 14 global warehouses to support fast distribution.

📋 Description

• Execute Portwest’s marketing strategy and plans within the Polish market, translating them into integrated, well-delivered campaigns, with occasional support to other markets within the region as required. • Develop a deep understanding of the competitive dynamics of the market, including key competitors and the most effective channels for brand building and revenue growth with new and existing customers. • Paid Media – plan, manage and optimise paid media campaigns across paid social, paid search and programmatic channels, owning budget allocation and reporting on ROI/ROAS to drive brand awareness, lead generation and revenue growth in the Polish market, and occasionally other markets within the Central & Eastern European region. • Email Marketing – plan, build and deliver email marketing campaigns that nurture and convert new and existing customers. • Social Media – deliver social media marketing that builds brand awareness and engagement in the market. • Sponsorship – manage sponsorship activity, maximising brand exposure and return within the market. • Distributor Co-Marketing – develop and deliver co-marketing activity with distributors to extend reach and drive demand. • Trade Shows & Experiential – deliver trade show activations and experiential activity that showcase the brand and generate leads. • Events Support – support attendance at, and post-event activation for, webinars, training sessions and trade show attendees, ensuring effective follow-up and conversion. • KPI Reporting & Insight – deliver KPI reporting and actionable insight, helping shape the commercial focus and continuous optimisation of marketing activity in partnership with the market commercial team. • Partner closely with the market commercial team and the HQ marketing team to align marketing activity with commercial priorities, revenue targets and global brand strategy. • Liaise with designers, agencies and other third-party service providers to deliver campaigns on time and on budget. • Ensure all campaign activity is on-brand and aligned with brand guidelines. • Perform other duties as necessary to support the objectives of the department and company.

🎯 Requirements

• Minimum of 5 years’ marketing experience, ideally including experience within the workwear, safety wear, PPE, industrial or wider B2B manufacturing sector. • Fluent in Polish and English, both written and spoken, essential. • Demonstrated experience managing paid media campaigns (paid social, paid search/Google Ads, programmatic), including budget management and performance optimisation. • Broad experience across the marketing mix, including email marketing, social media, sponsorship and trade shows, is an advantage. • Strong analytical mindset, comfortable working with KPI reporting and translating data into actionable insight. • Confident collaborating with commercial/sales teams, agencies and other third-party service providers. • Self-motivated and able to work independently in a fully remote, market-facing role, with an expectation to travel within Poland to meet the local team, occasionally to other markets within the region as required, and periodically to Portwest HQ in Ireland.

🏖️ Benefits

• Flexible working hours • Remote work opportunities