VP, Product Marketing

November 4

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Posit PBC

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SaaS • Enterprise • Education

Posit PBC is a public benefit company that develops and maintains open-source and commercial software for data science, scientific research, and technical communication. The company provides developer-focused tools and managed services—such as Posit Connect, Posit Workbench, Posit Package Manager, Posit Cloud, RStudio/Positron IDEs, Quarto, and Shiny—to help teams build, share, and deploy R and Python workflows at scale, with enterprise security, governance, and support. Posit also offers education and community programs (Posit Academy, conferences, and community projects) to help users learn and adopt open-source data science.

201 - 500 employees

Founded 2009

☁️ SaaS

🏢 Enterprise

📚 Education

📋 Description

• Scale Product Marketing: Establish, refine, and optimize Product Marketing processes, while coaching and staffing a high-performing team to support our continued growth across key global verticals - e.g., Life Sciences, Healthcare, Finance, Banking, Insurance, Public Sector. • Develop Product Positioning & Messaging: Define and refine compelling product positioning that powerfully differentiates our data analytics and data science solutions. Craft resonant messaging tailored to our diverse target audiences and top industry segments. • Lead GTM Strategy & Execution: Partner closely with Sales, Marketing, and Product Management to develop and execute impactful GTM strategies that expand market awareness, drive pipeline growth, and ultimately increase customer adoption. Leverage data-driven insights to optimize positioning, messaging, segmentation, and enablement, directly influencing win rates, deal cycle time, and average deal size. • Champion Posit’s Open Source Mission & Community: Drive awareness, adoption, and excitement around Posit's open-source approach. Foster and empower a vibrant community of data scientists, analysts, and developers, enabling them to leverage our tools for cutting-edge advanced analytics and machine learning solutions. • Empower GTM Teams through Sales Enablement: Develop and deliver comprehensive content, tools, resources, and training programs that equip Marketing, Sales, Customer Success, and Partner teams with compelling, value-based narratives to engage prospects and customers effectively. • Oversee Compelling Content Strategy: Lead the creation and strategic deployment of high-impact marketing assets (e.g., white papers, case studies, demo videos, blogs) that engage target personas throughout their buyer's journey. • Drive Competitive & Market Intelligence: Conduct in-depth market research and competitive analysis to identify evolving trends, assess the competitive landscape, and understand customer needs. Translate these insights into actionable recommendations to inform product and marketing strategies, ensuring Posit effectively addresses customer challenges and maintains market leadership. • Foster Cross-Functional Collaboration: Serve as a pivotal bridge between Product, Marketing, Sales, and Customer Success, ensuring seamless alignment, clear communication, and integrated strategies across all functions. • Ensure Operational Excellence: Define and execute the Product Marketing team's strategy, budget, and hiring plans. Establish clear goals and KPIs to measure and optimize team performance consistently. • Lead with Clarity: Build, mentor, and inspire a world-class Product Marketing team, fostering a culture of collaboration, innovation, continuous improvement, and professional growth.

🎯 Requirements

• Proven ability to collaborate and influence cross-functional teams to drive adoption of new processes and best practices across all GTM disciplines and tactics. • Demonstrated success in gaining buy-in from senior leadership and technical teams. • Successful history of leading product launches and executing go-to-market (GTM) strategies that drive double-digit revenue growth. • A strong understanding of product-led growth (PLG) strategies and how to leverage them in a B2B software context. • Expertise in GTM strategies, particularly with technology and implementation partners. • Skilled in solution selling, storytelling, and articulating how products address real-world challenges for both technical and business audiences. • Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable). • Experience with open-source software and/or developer tools (highly desirable). • Strong operational and project management abilities, adept at leading cross-functional initiatives and driving complex projects using an Agile approach. • Demonstrated success in building, leading, and mentoring high-performance product marketing teams.

🏖️ Benefits

• 100% of medical, dental, and vision insurance premiums are covered for employees and their families! • Fertility and gender-affirming healthcare is included in all of our plans. • Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members. • Posit's gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents. • All full-time employees are eligible for 401k enrollment starting on day one. • After six months of employment, Posit provides a substantial yearly match to employee 401K contributions. • An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year. • We are a 100% distributed team. You are also welcome to come into our Boston office. • We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home. • Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support. • We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.