Account Director, CRO

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. • Through indirect management, you will be supporting and coaching your pod’s account managers, developers, and designers. The Account Director will lead teams of highly talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. • This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes. • Strategic Leadership: Guiding strategic decisions that significantly impact the growth trajectory of the organization. This involves not only identifying strategic opportunities but also evaluating risks and potential outcomes. • You will be responsible for leading a team of skilled UI/UX designers and developers, and account managers, providing guidance, mentorship, and ensuring cohesive collaboration to realize strategic objectives. • Additionally, you will play a pivotal role as the lead strategist, where you'll actively contribute to and lead growth initiatives. This includes formulating actionable plans, defining goals, and aligning the team to work cohesively towards achieving these objectives, all while keeping a keen eye on emerging market trends and industry advancements to stay ahead in the competitive landscape. • Data Analysis & Insights: Utilize analytical tools to derive actionable insights, present detailed analysis to clients, and identify key metrics for business growth. • Client Relationship & Communication: Facilitate transparent and effective communication with clients to comprehend their needs and goals. • Gather and analyze feedback from clients to enhance our strategies. Provide regular updates on their performance, offering insights and actionable recommendations to drive targeted improvements. Update clients with comprehensive metrics and performance insights to empower informed decision-making. • Client Portfolio: Manages a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod. Experimentation & Optimization: Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics.

🎯 Requirements

• A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates. • Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month. • Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs. • Learning and Adaptation: Continuously adapting strategies based on data from test results. • Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team. • Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders. • Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes. • Experience speaking to business-level metrics such as LTV:CAC, MER, etc. • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment. • Ability to quickly build rapport and develop relationships with executive-level points of contact. • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients. • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills. • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.

🏖️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role.