Account Director – CRO

🔥 2 hours ago

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Work with clients within the CRO service offering • Servicing and leading a book of business while driving organizational growth • Supporting and coaching your pod’s account managers, developers and designers • Drive performance through CRO tactics, while guiding clients on how these tactics can drive business outcomes • Guiding strategic decisions that significantly impact the growth trajectory of the organization • Utilize analytical tools to derive actionable insights and present detailed analysis to clients • Facilitate transparent and effective communication with clients to comprehend their needs and goals • Manage a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod • Drive rapid experimentation to identify high-impact strategies • Ensure timely completion and adherence across the department • Ensure daily use of our proprietary technology (Iris and nova) and Power Circuit compliance • Demonstrate proficiency in e-commerce platforms such as Shopify and Wordpress • Lead by example and practice servant leadership; provide timely feedback to account team members • Employ AI technologies to enhance and optimize business processes

🎯 Requirements

• Proficiency in spoken and written English at an advanced level • A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates • Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month • Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs • Learning and Adaptation: Continuously adapting strategies based on data from test results • Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team • Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders • Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes • Experience speaking to business-level metrics such as LTV:CAC, MER, etc. • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment • Ability to quickly build rapport and develop relationships with executive-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.

🏖️ Benefits

• Health insurance • Professional development opportunities • Paid time off