Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Account Director – CRO
🔥 2 hours ago
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Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Responsible for working with clients within the CRO service offering. • Focus on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. • Support and coach account managers, developers, and designers. • Lead teams of highly-talented marketers to optimize their efforts and provide guidance. • Drive performance through CRO tactics while guiding and counseling clients on business outcomes. • Guide strategic decisions impacting growth trajectory and evaluate risks and potential outcomes. • Utilize analytical tools for actionable insights and present detailed analysis to clients. • Facilitate transparent and effective communication with clients to comprehend their needs and goals.
🎯 Requirements
• A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates. • Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month. • Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs. • Learning and Adaptation: Continuously adapting strategies based on data from test results. • Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team. • Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders. • Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes. • Experience speaking to business-level metrics such as LTV:CAC, MER, etc. • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment • Ability to quickly build rapport and develop relationships with executive-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills. • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.
🏖️ Benefits
• Proficiency in spoken and written English at an advanced level is required for this role.
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