Account Director, CRO

🔥 2 hours ago

🇳🇮 Nicaragua – Remote

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Responsible for working with clients within the CRO service offering • Servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency • Supporting and coaching pod’s account managers, developers and designers • Leading teams of highly-talented marketers by working closely to optimize efforts and provide guidance, enforcing pivots when necessary • Driving performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes • Guiding strategic decisions that significantly impact the growth trajectory of the organization • Utilizing analytical tools to derive actionable insights • Facilitating transparent and effective communication with clients to comprehend their needs and goals • Managing a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod • Driving rapid experimentation to identify high-impact strategies • Ensuring timely completion and adherence across the department • Demonstrating proficiency in ecommerce platforms such as Shopify and Wordpress and a holistic approach to various marketing channels • Leading by example and practicing servant leadership

🎯 Requirements

• Proficiency in spoken and written English at an advanced level • Experience speaking to business-level metrics such as LTV:CAC, MER, etc. • A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates • Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month • Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs • Learning and Adaptation: Continuously adapting strategies based on data from test results • Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team • Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders • Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes • Ability to quickly build rapport and develop relationships with executive-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.

🏖️ Benefits

• Diversity in backgrounds and experiences • People-first culture • Growth opportunities

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