Account Director, CRO

🔥 2 hours ago

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. • Through indirect management, you will be supporting and coaching your pod’s account managers, developers and designers. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. • This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes. • Strategic Leadership: Guiding strategic decisions that significantly impact the growth trajectory of the organization. • Data Analysis & Insights: Utilize analytical tools to derive actionable insights, present detailed analysis to clients, and identify key metrics for business growth. • Client Relationship & Communication: Facilitate transparent and effective communication with clients to comprehend their needs and goals. • Client Portfolio: Manages a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod. • Experimentation & Optimization: Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics. • Power Circuit Delivery: ensure timely completion and adherence across the department. • Service expansion ideation and ownership. • Platform Proficiency & Cross-Channel Marketing: Demonstrate proficiency in ecommerce platforms such as Shopify and Wordpress and a holistic approach to various marketing channels. • Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to account team members to up-level existing client services.

🎯 Requirements

• A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates. • Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month. • Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs. • Learning and Adaptation: Continuously adapting strategies based on data from test results. • Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team. • Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders. • Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes. • Experience speaking to business-level metrics such as LTV:CAC, MER, etc. • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment • Ability to quickly build rapport and develop relationships with executive-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.

🏖️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role.