Associate Audience Analyst

🔥 1 minute ago

🌐 Mexico, Colombia – Remote

🇲🇽 Mexico – Remote 🇨🇴 Colombia – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🧐 Analyst

🚫👨‍🎓 No degree required

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Deliver high-quality audience analyses to support new business appraisals • Understand business goals and identify target audiences, including behaviors, preferences, and trends • Use audience insights to inform campaign planning, targeting, and creative strategies • Own and manage new business appraisal audience analysis requirements • Ensure timely and accurate delivery to support the revenue division • Support audience analyses for existing clients based on new business appraisal demand • Research, onboard, and optimize tools and technologies for audience development • Refine audience analysis processes and templates to improve efficiency • Participate in team projects, share ideas, and provide constructive feedback • Prioritize tasks, manage multiple assignments, and meet deadlines • Identify challenges and suggest solutions to improve processes and outcomes • Employ AI technologies to enhance and optimize business processes • Use Power Digital's Nova ecosystem as relevant to the department • Complete approximately 25 new business audience requests per month • Complete audience analyses and slides within 3 business days of request • Communicate timelines, roadblocks, delays, pending workflow, and days out of office • Use Asana for 100% of task and project management

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required • Experience working with large datasets to analyze audience behavior, preferences, and trends • Ability to leverage audience insights to guide planning, targeting, and creative strategies for advertising campaigns • Foundational understanding of media fundamentals, including funnel/campaign structures, tracking, optimization approaches, and channels • Ability to manage multiple projects simultaneously and collaborate across different teams in a fast-paced environment • Good organization and time management skills • Effective interpersonal skills; organized, detail-oriented, and punctual • Familiarity with audience platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore is ideal but not required

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion-focused workplace • AI-enabled tools and technology ecosystem (Omega, Iris, and Nova)