Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Associate Media Director
🔥 9 minutes ago
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Power Digital Marketing
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Manage and provide strategic oversight for designated paid media accounts end-to-end • Meet pacing and KPI requirements and improve performance expectations • Own paid media strategy, project ideation, road-mapping, testing, execution, analysis, and reporting • Manage 2–3 Media Supervisors, delegate work, develop strategic and technical skills, and evaluate performance • Collaborate with Client Service Managers and the Group Media Director to identify client goals, priorities, and efficiency requirements • Increase billing and channel support for existing accounts and expand media coverage for new accounts • Learn new strategies, test platforms, and expand paid media offerings • Serve as the primary internal and external contact and escalation point for owned accounts • Generate reports, write insights, and communicate with clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Drive strategic ideation and adjust campaign strategies to meet client business goals • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Test, verify, and improve full-funnel structures • Develop effective use of AI tools and employ AI technologies to optimize business processes • Utilize Power Digital’s Nova ecosystem • Lead client performance for 1–3 key accounts while supporting Supervisors and Senior Media Managers on additional accounts • Deliver internal and external reporting analysis and presentations • Lead structured team and weekly one-to-one meetings • Delegate ownership, prioritize work, and develop the team
🎯 Requirements
• 6–8+ years of Paid Media experience • Experience managing multiple paid media accounts with monthly budgets of $200K–$1MM • Experience developing paid media strategies, project road maps, media plans, competitive research, testing, and measurement frameworks across multiple channels • Extensive campaign management and strategy experience across Google and Bing platforms, including Search, PMAX, Demand Gen, YouTube, and Video • Experience with full-funnel strategy, lead generation, brand awareness, and measuring incremental lift • Experience with Google Analytics and GTM; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence • Client relationship management experience, including reporting insights and optimizing toward client business goals • Team management, delegation, and development experience • Advanced proficiency in spoken and written English is required • Ability to lead internal, client, and pitch meetings and communicate confidently with clients
🏖️ Benefits
• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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