Associate Media Director – Programmatic

🔥 0 minutes ago

🌐 Mexico, Argentina – Remote

🇲🇽 Mexico – Remote 🇦🇷 Argentina – Remote

⏰ Full Time

🔴 Lead

👔 Director

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Drive performance, strategy, and account growth for major multi-channel paid media clients • Own media strategy, planning, execution, analysis, and reporting • Lead internal, client, and prospective-client pitch meetings as the programmatic subject matter expert • Manage and provide strategic oversight for designated paid media accounts • Meet pacing and KPI requirements and improve performance expectations • Develop project ideas, roadmaps, testing plans, and campaign strategies • Manage, delegate to, develop, and evaluate a team of 2–3 Media Supervisors • Identify client goals, priorities, and efficiency requirements with Client Service Managers and the Group Media Director • Increase billing and channel support for existing accounts and propose expanded media coverage • Develop programmatic vendor relationships, playbooks, and strategies across CTV, OLV, display, native, open auction, and private marketplace channels • Serve as the primary internal and external contact and escalation point for owned accounts • Generate reports, write insights, and communicate with clients • Maintain and optimize accounts, including structural updates, bidding methodologies, conversion types, and copy revisions • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Test, verify, and improve full-funnel structures • Help develop AI tools to streamline workflows and improve performance • Lead paid media strategy and client performance for 1–3 key accounts • Present external client reporting and execute internal reporting requirements • Lead structured team and weekly one-to-one meetings

🎯 Requirements

• 6–8+ years of Paid Media experience • Experience managing multiple paid media accounts with monthly budgets of $300K–$3MM • Experience developing paid media strategy, project roadmaps, media plans, competitive research, testing, and measurement frameworks across multiple channels • Extensive campaign management and strategy experience across Programmatic advertising and Meta Ads • Google Ads experience across Search, PMAX, Demand Gen, YouTube, and Video preferred • Familiarity with LinkedIn, TikTok, Reddit, or Bing Ads is a plus but not required • Familiarity with multiple programmatic DSPs, managed-service and self-service platforms, related DMPs, and data partners preferred • Experience with full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement • Experience with Google Analytics, GTM, conversion strategy, and optimization; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish creative testing cadence • Client relationship management experience, including reporting insights and optimizing toward client business goals • Team management, delegation, and development experience • Advanced spoken and written English proficiency required • Ability to meet performance expectations: pace within 98% of budget goal, reach conversion goals within 95%+ of target, and complete deliverables on time

🏖️ Benefits

• Equal Opportunity Employer • Diversity, inclusion, and employees’ different strengths, experiences, and backgrounds valued • No application, processing, or training fee at any stage of recruitment or hiring