Consumer Services Account Director

🕒 June 22

🇨🇴 Colombia – Remote

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 45%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own a portfolio of 4–6 consumer services accounts, including home services, education, financial services, hospitality, insurance, or similar lead-generation businesses • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital's Nova ecosystem as it relates to the department • Run quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement • Focus on lead quality, funnel conversion, and market-level dynamics • Work directly with client sales or operations teams to define a good lead and incorporate that definition into targeting and creative strategy • Own senior client relationships and lead QBRs focused on cost per acquisition • Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy • Consult on geographic expansion and local market prioritization • Manage retention and expansion, lead renewals, and grow MRR • Build multi-threaded relationships across multiple layers of client contacts • Ensure daily use of Iris and nova, 100% Pulse cadence, and Power Circuit compliance across managed ADs • Coach analysts and specialists with direct, specific feedback • Track KPIs including ETCR, net MRR, client NPS, service expansion pipeline generation, and annual Power Circuit Certification

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required • 6+ years in lead gen or consumer services marketing, agency or in-house • Understanding of lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source • Experience working with clients who have a sales team and aligning marketing strategy to what that team can close • Comfort with paid search-heavy media mixes and local campaign structures • Familiarity with local SEO, GMB, and review strategy • Understanding of the difference between lead volume and lead quality, with experience shifting a client's focus accordingly • Track record of retaining and growing accounts

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives

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