Paid Advertising Strategist

🕒 August 24

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Power Digital Marketing's careers page, not through a job board

First seen by Remote Rocketship August 24

Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of campaigns within the assigned book of business • Tie campaign efforts to clients’ broader business goals • Work with account leadership to develop and evolve paid advertising strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute paid social and paid media campaigns across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads • Build and produce campaigns end-to-end across channels with 100% on-time delivery • Lead optimizations to improve performance relative to goals • Manage client budgets and advise on budget changes with accurate budget pacing • Perform QA to prevent errors that could negatively impact client revenue • Make proactive strategy recommendations and surface opportunities and risks • Maintain client testing roadmaps and project-manage experimentation next steps • Escalate performance risks early • Communicate internally regarding performance, strategy, recommendations, deliverables, and action items • Provide weekly client progress recaps with performance insights and future recommendations • Apply marketing-funnel and business-strategy knowledge to paid social and paid media • Leverage Power Digital’s Power Circuit and Nova ecosystem • Use data to tell performance stories and articulate results with clear next steps • Employ AI technologies to enhance and optimize business processes

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required • 2–3 years of digital marketing experience; 1–2 years in an agency setting • Minimum 2–3 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks • Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Confident with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives

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