CPG Marketing Account Director

🔥 0 minutes ago

🇨🇴 Colombia – Remote

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 14%

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own a portfolio of 4–6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands • Diagnose core business constraints impacting client growth using competitive landscape analysis • Identify challenges across DTC/ecommerce acquisition, retail execution, Amazon market share erosion, and brand positioning • Develop unified, data-backed strategies to overcome growth barriers • Challenge channel assumptions with product, competitive, and retail fluency • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem • Run quarterly Power Circuit reviews diagnosing constraints across Business, Audience, Product, Messaging, Channels, and Measurement • Own senior client relationships and ensure QBRs drive decisions • Consult on channel mix across DTC, Amazon, and retail • Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy • Manage retention and expansion, lead renewals, and grow MRR • Build multi-threaded relationships across client contacts • Ensure daily use of Iris, nova, and Pulse, and Power Circuit compliance • Manage and develop 1–2 direct reports, including 1:1s, development plans, and performance reviews • Coach analysts and specialists and provide specific, timely feedback

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required for this role. • 6+ years in CPG marketing, ideally with both DTC and retail brand experience • Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance • Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions • Has an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution • Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic • Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization • Track record of retaining and growing accounts • Has managed senior clients who have strong brand opinions and needs to be met with confidence

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives