
501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
🔥 23 hours ago
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501 - 1000 employees
💼 Consulting
👥 B2C
📣 Marketing
Consulting • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
• Support the pre-sales process for large B2B and Lead Gen engagements • Contribute to Power Digital’s marketing measurement programs • Own the data onboarding and integration experience for B2B and Lead Gen clients post-signature • Lead structured data intake sessions covering lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and attribution nuances • Coordinate CRM, marketing automation, demand generation, call tracking, and form tracking integrations • Own ingestion and normalization of unstructured lead data using AI-assisted schema mapping and data extraction where applicable • Validate integrations and pipeline data before handoff to analytics engineering • Maintain client-specific integration documentation • Join sales calls and pitch meetings and conduct pre-signature data audits • Partner with the Appraisal team to scope data complexity into deal pricing and produce pre-sales data profiles • Support data readiness for MMM, incrementality, and attribution programs • Prepare, reconcile, validate, and deliver pipeline measurement data • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem as it relates to the department • Report to the Director of Data Operations & Enablement and collaborate with the Appraisal team, Measurement team, Analytics Engineering, and client account leads
• Proficiency in spoken and written English at an advanced level is required • 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities • Deep hands-on experience with B2B and Lead Gen data ecosystems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase • Proven experience handling unstructured and non-standard lead data ingestion, including CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines • Solid SQL skills and hands-on Snowflake experience • Ability to write queries, validate data, and troubleshoot without engineering support for day-to-day tasks • Comfort in client-facing settings, including sales conversations and requirements gathering from non-technical marketing stakeholders • Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization • Familiarity with ETL tools such as Fivetran and Funnel and data pipeline concepts
• Equal Opportunity Employer • People-first culture valuing diversity in backgrounds and experiences
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