Measurement & Ad Ops Lead

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Ensure that tracking, tagging, integrations, and offline conversion pipelines are implemented accurately and aligned with each client’s Measurement Framework. • Partner closely with Paid Media, Data Engineering, and Applied Analytics to ensure platforms are receiving the right signals, conversion actions are firing correctly, and performance data is trustworthy. • Proactively diagnose tracking issues, maintain compliance standards (including HIPAA where applicable), and ensure that marketing data flows cleanly from user interaction to CRM to ad platforms. • This is a hands-on execution role with ownership over implementation quality, documentation, and operational stability across accounts.

🎯 Requirements

• 3+ years of experience in digital marketing tracking or ad operations • Advanced experience with Google Tag Manager (client-side required; server-side preferred) • Strong understanding of Google Ads conversion tracking and offline conversion imports • Familiarity with Meta CAPI and event prioritization • Experience working with CRM integrations and form tracking • Understanding of HIPAA-compliant marketing environments preferred • Strong QA mindset and attention to detail • Ability to troubleshoot tracking issues independently • Comfortable working cross-functionally with Media, Engineering, and Analytics teams • Proficient in Google Workspace

🏖️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role. • Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.) • Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas • Implement and QA conversion tracking (primary, secondary, micro, offline conversions) • Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems • Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.) • Support HIPAA-compliant measurement setups including BAAs and compliant data flows • QA all tracking prior to campaign launches and after major site updates • Monitor conversion health across accounts and proactively resolve tracking discrepancies • Maintain and document Measurement Framework implementation alignment • Support automation initiatives related to conversion syncing, error handling, and QA • Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure • Create and maintain tracking documentation and SOPs • Employ AI technologies to enhance and optimize business processes.