Paid Advertising Strategist

August 29

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence. • We are a full-service growth marketing firm offering SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. • Nova is Power Digital’s proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. • The Strategist owns the execution, performance, and growth of campaigns within your book of business, reporting, optimizations, client communication, and keyword research, ad copy development, bid optimizations, and routine campaign management. • Responsibilities include full ownership of performance marketing via paid social & paid media native platforms; Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads; creating production with Specialists; leading optimizations; budget management; internal communication; weekly client progress recaps. • Role highlights: strong marketing and business strategy acumen; full funnel understanding; eCommerce and lead gen strategies; block roadblocks and adapt strategy. • Key Performance Indicators (KPIs): EBITDA, client churn, accounts. • MITs: excellence in channel production and account performance; cross-channel collaboration; internal communication. • Power Digital emphasizes diversity and equal opportunity and discourages scams; reach out to recruiting@powerdigital.com for authenticity.

🎯 Requirements

• 2-3 years of digital marketing experience. 1-2 years in agency setting • Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B • Minimum 2 years of experience with Meta Ads for direct response campaigns • Minimum 2 years of hands-on experience with Search Engine Marketing • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel