Paid Advertising Strategist

August 8

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management. • Weekly client progress recaps, outlining performance insights and future recommendations. • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps. • Employ AI technologies to enhance and optimize business processes. • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

🎯 Requirements

• 2-3 years of digital marketing experience. 1-2 years in agency setting • Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B • Minimum 2 years of experience with Meta Ads for direct response campaigns • Minimum 2 years of hands-on experience with Search Engine Marketing • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel

🏖️ Benefits

• Excellent marketing and business strategy acumen • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company