Paid Advertising Strategist

September 24

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Own execution, performance, and growth of paid campaigns within assigned book of business • Execute keyword research, ad copy development, bid optimizations, and routine campaign management across channels • Manage campaigns on Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads and other paid media native platforms • Lead execution of optimizations to improve performance relative to goals • Manage all client budgets and advise on budget changes • Own performance reporting end-to-end and create presentations for clients and internal teams • Provide insights and forward-thinking strategy to clients; tie efforts to greater business goals • Proactive internal communication on performance, strategy, recommendations, deliverables, and action items • Weekly client progress recaps outlining performance insights and recommendations • Facilitate production with Specialists and ensure redundancy across channels where applicable • Leverage Power Digital's Nova ecosystem and employ AI technologies to enhance and optimize processes • Navigate roadblocks and adapt strategy to changes in the landscape to achieve desired results

🎯 Requirements

• Proficiency in spoken and written English at an advanced level • 2-3 years of digital marketing experience • 1-2 years in an agency setting • Minimum 2 years of experience with Direct Response marketing (E-Commerce, Lead Gen or B2B) • Minimum 2 years of experience with Meta Ads for direct response campaigns • Minimum 2 years of hands-on experience with Search Engine Marketing • Experience with campaign development and optimization (bid optimization, keyword research, ad copy development) • Significant campaign management experience in one or more: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company